Remote Account Strategist: Media Planning & Optimization

Mediassociates; Connecticut; Remote; USD 65,000 - 95,000; Full time

Benefits offered by this job

Medical Insurance

401(k) with company match

Paid time off

Disability insurance

Job summary

Mediassociates seeks an Account Strategist to work remotely with our Account Strategy team. You will plan campaigns across TV, digital, and offline channels, collaborate with analytics and creative teams, and deliver data-driven insights to meet client goals.

The role requires 3+ years in media planning/buying, strong analytical abilities, and excellent communication. Remote work is supported with occasional travel to client meetings and events as needed.

Qualifications

• Bachelor's degree required.
• Minimum 3 years of experience in digital and traditional planning/buying.
• Strong analytical and communication skills.

Responsibilities

• Create multi-faceted media plans across multiple channels and meeting business objectives.
• Steward campaigns to deliver best results for clients.
• Review and act on campaign results with data-driven insights.
• Explore and maintain research and innovation affecting media planning and buying across TV, Social, Display/Video, and YouTube.
• Create and present media documents (RFPs, plans, decks, POVs).
• Utilize syndicated research to identify target audience trends (Com score, Nielsen, Resonate).
• Provide creative analysis and recommendations to improve media performance.
• Support billing and reconciliation processes.

Skills

Campaign planning

Media buying

Analytics

Team collaboration

Time management

Detail oriented

Digital advertising trends

Verbal communication

Written communication

Syndicated research

AI systems experience

Education

Bachelor's Degree

Tools

Wrike

Prisma

Excel

PowerPoint

Job description

Mediassociates seeks an Account Strategist to work remotely with our Account Strategy team. You will plan campaigns across TV, digital, and offline channels, collaborate with analytics and creative teams, and deliver data-driven insights to meet client goals.

The role requires 3+ years in media planning/buying, strong analytical abilities, and excellent communication. Remote work is supported with occasional travel to client meetings and events as needed.