Media Specialist, Campaign Activation

Victoria's Secret & Co.; New York (NY); Presencial; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Victoria's Secret & Co. in New York seeks a results-oriented Media Specialist to join our in-house Marketing team.

You will plan lower funnel paid media content, brief creative partners, provide asset feedback, and analyze performance to optimize campaigns across social platforms. This role blends creative insight with analytical rigor, requiring collaboration with cross-functional partners to ensure flawless execution, stay ahead of industry trends, and drive growth for the PINK brand and

Responsabilidades

• Create paid media content briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpoints
• Manage PINK campaign assets and refreshes
• Think from the target audience perspective for paid social
• Collaborate with the Paid Social channel execution team for campaign planning and execution
• Understand triggers that drive customer engagement on social media
• Qualitatively and quantitatively analyze ad content and reporting to inform strategy and best practices
• Plan, activate and optimize PINK lower funnel campaigns
• Coordinate workstreams with cross-functional partners, in-house teams, agencies and vendors
• Stay current on marketing and media trends and platform best practices
• Build strong relationships with cross-functional partners across the organization
• Proactively manage issues with partners and escalate when needed
• Show a can-do mindset, curiosity, and collaborative spirit

Descripción del empleo

Description

Your Role Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria's Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising. We're seeking a dynamic, results-oriented Media Specialist to join our Marketing team. In this role, you'll be responsible for planning lower funnel ad content, briefing, and providing feedback to creative, analyzing performance, and collaborating with cross functional teams to ensure flawless campaign execution. This is a fantastic opportunity for someone who is both creative and analytical to help drive effective paid social media marketing for our brand. Your ability to think strategically and stay ahead of the latest industry trends and cultural conversations will be key in helping us hit our marketing objectives.

Your Impact

• Create paid media content briefs and guide weekly discussions with creative partners. Provide asset feedback, ensuring alignment across media touchpoints
• Manage PINK campaign assets and refreshes
• Ability to think from the perspective of our target audience
• Ability to think from the perspective of Paid Social channel execution team
• Ability to understand what triggers our customers to engage and interact with social media
• Qualitatively and quantitatively analyze ad content and reporting to inform content approach and best practices, including brand-created and creator content. Develop insights and recommendations/actions
• Plan, activate and optimize PINK lower funnel campaigns
• Manage workstreams, processes and timelines with internal cross-functioning partners, in-house media channel teams, agencies and vendors for successful campaign execution
• Stay current on marketing and media trends, as well as channel/platform best practices, to inform media strategies and creative briefings
• Develop strong working relationships with cross functional partners across the organization including the paid social channel execution team, creative, brand strategy, public relations, site and more.
• Proactively manage issues with cross functional partners, escalating when needed
• Can-do mindset, proactive approach, insatiable curiosity, and a collaborative spirit
• Passion for paid media and content creation
• Stay current on marketing and media trends, as well as channel/platform best practices, to inform campaign planning and culturally relevant content

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