Specialist, Paid Social

Victoria's Secret; Reynoldsburg (OH); On-site; USD 65,000 - 95,000; Full time

Job summary

Victoria’s Secret is seeking a Specialist of Paid Social Media to lead hands-on management of paid social programs, campaigns, and day-to-day optimizations. You will drive growth across the customer journey and deliver impactful results for the Victoria’s Secret and PINK brands.

You will execute and analyze paid social programs, create and manage ads, monitor performance, and collaborate with cross-functional teams and vendors.

Responsibilities

• Execute and analyze paid social programs and campaigns
• Create and manage ads within paid social platforms that support brand and customer marketing strategies
• Monitor ad and creative performance and provide optimization recommendations
• Collaborate with cross-functional internal teams and vendors
• Develop insights and actions based on qualitative and quantitative analytics
• Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation

Skills

Paid social

Campaign management

Analytics

Optimization

Cross-functional collaboration

Platform trends

Tools

Facebook Ads Manager

Instagram Ads

TikTok Ads

Job description

Description

Your Role

Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.

As a Specialist of Paid Social Media you will be responsible for hands-on management of paid social programs, campaigns, and day-to-day optimizations. You will drive advancement in marketing capabilities, optimize customer engagement across the funnel and customer journey, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.

Your Impact

• Execute and analyze paid social programs and campaigns

• Create and manage ads within paid social platforms that support brand and customer marketing strategies

• Monitor ad and creative performance and provide optimization recommendations

• Collaborate with cross-functional internal teams and vendors

• Develop insights and actions based on qualitative and quantitative analytics

• Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation