Specialist, Paid Social

Victoria’s Secret & Co.; Reynoldsburg (OH); Hybrid; USD 67,000 - 89,000; Full time

Job summary

Victoria’s Secret & Co. seeks a Specialist of Paid Social Media to manage hands-on paid social programs, campaigns, and day-to-day optimizations.

You will drive marketing capabilities, optimize the customer journey, and deliver measurable results for the Victoria’s Secret and PINK brands. You will collaborate with cross-functional teams to enhance performance, analyze data, and identify growth opportunities.

Qualifications

• Bachelor’s degree in marketing or related field.
• 2-3 years of hands-on paid social advertising experience.
• Experience with Meta, TikTok, Snapchat, Pinterest.
• Agency or retail experience preferred.
• Mix of business, creative, and technical acumen.
• Self-starter who can flex between strategic thinking and tactical execution.
• Outstanding analytical skills and strong experience in performance optimization.
• Proficient in Microsoft Excel, including pivot tables and data analysis.
• Excellent communication skills (verbal and written).
• Hybrid role; in-office three days during the week (Tue-Thu).
• Occasional travel involved.

Responsibilities

• Execute and analyze paid social programs and campaigns.
• Create and manage ads within paid social platforms that support brand and customer marketing strategies.
• Monitor ad and creative performance and provide optimization recommendations.
• Collaborate with cross-functional internal teams and vendors.
• Develop insights and actions based on qualitative and quantitative analytics.
• Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation.

Skills

Paid social campaigns

Analytics

Communication

Strategic thinking

Execution

Education

Bachelor’s degree in marketing or related field

Tools

Excel

Job description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

Your Role

Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.

As a Specialist of Paid Social Media you will be responsible for hands-on management of paid social programs, campaigns, and day-to-day optimizations. You will drive advancement in marketing capabilities, optimize customer engagement across the funnel and customer journey, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.

Your Impact

• Execute and analyze paid social programs and campaigns
• Create and manage ads within paid social platforms that support brand and customer marketing strategies
• Monitor ad and creative performance and provide optimization recommendations
• Collaborate with cross-functional internal teams and vendors
• Develop insights and actions based on qualitative and quantitative analytics
• Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation

Minimum Salary

Minimum Salary: $67,700.00

Maximum Salary

Maximum Salary: $88,830.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

• Bachelor’s degree in marketing or related field
• 2-3 years of hands-on experience in paid social advertising required
• Experience with multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
• Experience within an agency or retail organization preferred
• Mix of business, creative, and technical acumen
• Self-starter who can flex between strategic thinking and tactical execution
• Outstanding analytical skills and strong experience in performance optimization
• Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively
• Excellent communication skills (verbal and written)
• As a hybrid role, the person in this role will be expected to be in office three days during the week - Tuesday-Thursday
• Occasional travel involved

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.