Media Specialist, AI & Organic Search

Victoria's Secret; Reynoldsburg (OH); Vor Ort; USD 70.000 - 100.000; Vollzeit

Zusammenfassung

Victoria’s Secret & Co. is seeking a Specialist, AI & Organic Search to analyze search trends, evaluate performance data, and collaborate with the Manager to shape the organic search and AI discovery roadmap for Victoria’s Secret & PINK brands.

You will bridge analytical rigor with strategic planning across traditional search engines and AI platforms, uncover visibility gaps, and deliver actionable performance narratives to cross-functional stakeholders.

Aufgaben

• Manage planning, execution, and analysis of SEO programs and campaigns, including keyword analysis and meta data optimization, and support for content creation and local search listings
• Partner closely with the Manager to translate broader search and AI discovery strategies into prioritized roadmap milestones and deliverables
• Analyze organic traffic trends, category demand shifts, and market share across key retail peaks and promotional moments
• Monitor and evaluate brand visibility, citation frequency, and recommendation share across conversational AI engines, assistants, and AI-powered search experiences
• Conduct recurring category and landing page analyses across core lines (Bras, Panties, Sleep, Swim, Beauty) to identify intent gaps and discoverability opportunities
• Own recurring weekly, monthly, and seasonal performance reporting, translating raw search and discovery data into actionable, executive-ready insights
• Track macro algorithm updates and emerging generative search behaviors, delivering timely impact assessments and strategic pivot recommendations
• Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap
• Build data-driven presentation decks and business cases to help cross-functional partners understand search intent and demand curves
• Stay current on the latest digital marketing trends, identify new and emerging search marketing opportunities, and influence innovation

Jobbeschreibung

Description

Your Role

The Specialist, AI & Organic Search plays an integral role in analyzing search trends, evaluating performance data, and partnering directly with the Manager to shape and execute the organic search and AI discovery roadmap for Victoria’s Secret & PINK brands.

This role bridges analytical rigor and strategic planning across traditional search engines and emerging conversational AI platforms (ChatGPT, Perplexity, Gemini). Rather than purely executing technical configurations, you will evaluate traffic patterns, uncover visibility gaps, support strategic roadmap initiatives across core merchandising categories (Bras, Panties, Sleep, Swim, Beauty), and deliver actionable performance narratives to cross-functional stakeholders.

Are you looking for an opportunity to drive innovation and growth in search marketing? Are you passionate about customer marketing and optimizing touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret as we grow and evolve our approach to AI and traditional search engine optimization.

Your Impact

• Manage planning, execution, and analysis of SEO programs and campaigns, including keyword analysis and meta data optimization, and support for content creation and local search listings

• Partner closely with the Manager to translate broader search and AI discovery strategies into prioritized roadmap milestones and deliverables

• Analyze organic traffic trends, category demand shifts, and market share across key retail peaks and promotional moments

• Monitor and evaluate brand visibility, citation frequency, and recommendation share across conversational AI engines, assistants, and AI-powered search experiences

• Conduct recurring category and landing page analyses across core lines (Bras, Panties, Sleep, Swim, Beauty) to identify intent gaps and discoverability opportunities

• Own recurring weekly, monthly, and seasonal performance reporting, translating raw search and discovery data into actionable, executive-ready insights

• Track macro algorithm updates and emerging generative search behaviors, delivering timely impact assessments and strategic pivot recommendations

• Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap

• Build data-driven presentation decks and business cases to help cross-functional partners understand search intent and demand curves

• Stay current on the latest digital marketing trends, identify new and emerging search marketing opportunities, and influence innovation