Organic Search Specialist

Jostens; Minneapolis (MN); On-site; USD 60,000 - 95,000; Full time

Job summary

Jostens is seeking a focused SEO Marketing Specialist to drive organic search, AEO and GEO strategies across jostens.com and owned channels. You will conduct keyword research, analyze audience intent, and translate insights into actionable optimizations that support customer needs and business goals.

You will collaborate with UX, development, content and analytics teams, stay ahead of AI-powered search changes, and develop regular reports in GA4, Search Console, SEMrush and HubSpot to guide

Qualifications

• Bachelor’s degree in Marketing or related field, or equivalent.
• Experience with SEO, AEO and GEO and organic search strategies.
• Ability to collaborate with UX, Developers and other teams, translating insights into actions.

Responsibilities

• Conduct keyword, topic, and competitor research to identify new website content opportunities.
• Analyze audience needs, search intent, and customer journeys to inform search recommendations.
• Collaborate with UX and development teams to implement on-page and technical optimizations.
• Stay informed about search engine updates and translate changes into recommended actions.
• Monitor AI-powered search experiences and assess representation of products and brand by AI.
• Develop recommendations to improve visibility across answer engines and generative AI experiences.
• Partner with Brand, Content, and other teams to improve content quality and AI discoverability.
• Monitor performance using tools like GA4, Search Console, SEMrush, HubSpot; develop recurring performance reports.

Skills

SEO

Keyword research

Content strategy

Data analysis

Cross-functional collaboration

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics 4

Google Search Console

SEMrush

HubSpot

Job description

JOB TYPE: Full-time

ABOUT YOU:

Our marketing team uses digital marketing strategies and tactics to reach consumers through various channels such as jostens.com, social media, email, and print materials. We collaborate closely with internal partners to create relevant and timely marketing campaigns that meet our customers' needs. This role focuses on executing organic search strategy and optimization, spanning search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). Additionally, the role includes conducting keyword and search behavior research to inform website optimizations. The role collaborates with partners in Paid Media, Brand, UX, and Analytics to translate search insights into reports and actionable recommendations that support consumer needs and business goals.

YOU WILL:

• Conduct keyword, topic, and competitor research to identify new website content opportunities.
• Analyze audience needs, search intent, and B2B vs B2C consumer journeys to inform search recommendations and priorities.
• Partner with UX, Developers, and other teams to help implement website changes, including both on-page and technical optimizations.
• Stay informed about search engine updates and translate relevant changes into recommended actions.
• Monitor evolving AI-powered search experiences and use available tools to assess how products, services, and the brand are represented by AI.
• Develop recommendations that improve visibility across answer engines and generative AI experiences.
• Partner with Brand, Content, and other teams to strengthen content quality and AI discoverability.
• Stay informed on AI search behaviors, monitoring capabilities, and industry developments to recommend content opportunities.
• Monitor and analyze performance metrics using tools like Google Analytics 4, Google Search Console, SEMrush, HubSpot, or similar.
• Develop recurring reports that summarize performance, trends, opportunities, and key learnings.
• Present performance data, insights, and actionable recommendations to internal partners and leaders.

YOU HAVE:

• Bachelor’s degree in Marketing or related field, or equal...