AI & Organic Search Strategist: Growth & Insights

Victoria's Secret & Co.; New York (NY); On-site; USD 90,000 - 140,000; Full time

Job summary

Victoria’s Secret & Co. in New York is seeking a Specialist, AI & Organic Search to analyze search trends, evaluate performance data, and partner with the Manager to shape the organic search and AI discovery roadmap for the Victoria’s Secret & PINK brands.

You will bridge analytics and strategy across traditional search engines and conversational AI platforms, identify visibility gaps, support category initiatives, and deliver actionable insights to cross-functional partners while driving

Qualifications

• Experience with search engine optimization (SEO) programs and campaigns.
• Ability to translate data into actionable insights for leadership.

Responsibilities

• Manage planning, execution, and analysis of SEO programs and campaigns.
• Partner with Manager to translate strategies into roadmap milestones.
• Analyze organic traffic trends and category demand shifts.
• Monitor brand visibility across AI engines and AI-powered search experiences.
• Conduct category and landing page analyses to find gaps and opportunities.
• Own weekly, monthly, and seasonal performance reporting.
• Track algorithm updates and generative search behaviors and provide impact assessments.
• Collaborate with cross-functional teams to implement SEO best practices and updates.
• Build data-driven decks and business cases for stakeholders.
• Stay current on digital marketing trends and emerging opportunities.

Skills

SEO analysis

Data analysis

Cross-functional collaboration

Performance reporting

Job description

Victoria’s Secret & Co. in New York is seeking a Specialist, AI & Organic Search to analyze search trends, evaluate performance data, and partner with the Manager to shape the organic search and AI discovery roadmap for the Victoria’s Secret & PINK brands.

You will bridge analytics and strategy across traditional search engines and conversational AI platforms, identify visibility gaps, support category initiatives, and deliver actionable insights to cross-functional partners while driving