Manager, AI & Organic Search Strategy

Victoria's Secret & Co.; Reynoldsburg (OH); On-site; USD 120,000 - 180,000; Full time

Job summary

Victoria's Secret & Co. seeks a Manager, AI & Organic Search to lead the strategic direction, performance analysis, and roadmaps for organic search and AI discovery across Victoria’s Secret and PINK.

You will bridge search strategy with AI engines and collaborate with Brand Marketing, Digital Merchandising, and Engineering to optimize crawlability, data quality, and editorial alignment. You will drive the integration of AI-enabled discovery with product drops and seasonal campaigns, maintain

Qualifications

• Experience leading organic search and AI discovery programs.
• Ability to translate business goals into prioritized initiatives and roadmaps.
• Collaborate with cross-functional teams including Brand Marketing, Digital Merchandising, and Engineering.

Responsibilities

• Support end-to-end organic search and AI discovery roadmap for Victoria’s Secret and PINK.
• Audit brand representation in SERPs, and monitor AI overviews and conversational engines.
• Own recurring channel reporting and executive performance storytelling.
• Partner with cross-functional teams to align organic search with product drops and campaigns.
• Drive technical crawlability, schema, indexing governance, rendering, and URL parameter management.
• Oversee product data hygiene across shopping engines and AI interfaces.
• Collaborate on content hub initiatives, landing page optimizations, and editorial alignment.
• Maintain dashboards tracking rank/traffic and AI-driven trends.
• Assist Director in managing relationships with agencies, vendors, and publishers.
• Implement AEO/SEO best practices and day-to-day site updates.
• Monitor industry shifts and provide strategic roadmap pivots to leadership.

Skills

SEO strategy

AI discovery

Performance analysis

Tools

GA4

Tableau

SQL

Job description

Victoria's Secret & Co. seeks a Manager, AI & Organic Search to lead the strategic direction, performance analysis, and roadmaps for organic search and AI discovery across Victoria’s Secret and PINK.

You will bridge search strategy with AI engines and collaborate with Brand Marketing, Digital Merchandising, and Engineering to optimize crawlability, data quality, and editorial alignment. You will drive the integration of AI-enabled discovery with product drops and seasonal campaigns, maintain