AI & Organic Search Strategist

Victoria's Secret & Co.; Reynoldsburg (OH); On-site; USD 70,000 - 100,000; Full time

Job summary

Victoria’s Secret & Co. is seeking a Specialist, AI & Organic Search to analyze search trends, evaluate performance data, and collaborate with the Manager to shape the organic search and AI discovery roadmap for Victoria’s Secret & PINK brands.

You will bridge analytical rigor with strategic planning across traditional search engines and AI platforms, uncover visibility gaps, and deliver actionable performance narratives to cross-functional stakeholders.

Responsibilities

• Manage planning, execution, and analysis of SEO programs and campaigns, including keyword analysis and meta data optimization, and support for content creation and local search listings
• Partner closely with the Manager to translate broader search and AI discovery strategies into prioritized roadmap milestones and deliverables
• Analyze organic traffic trends, category demand shifts, and market share across key retail peaks and promotional moments
• Monitor and evaluate brand visibility, citation frequency, and recommendation share across conversational AI engines, assistants, and AI-powered search experiences
• Conduct recurring category and landing page analyses across core lines (Bras, Panties, Sleep, Swim, Beauty) to identify intent gaps and discoverability opportunities
• Own recurring weekly, monthly, and seasonal performance reporting, translating raw search and discovery data into actionable, executive-ready insights
• Track macro algorithm updates and emerging generative search behaviors, delivering timely impact assessments and strategic pivot recommendations
• Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap
• Build data-driven presentation decks and business cases to help cross-functional partners understand search intent and demand curves
• Stay current on the latest digital marketing trends, identify new and emerging search marketing opportunities, and influence innovation

Job description

Victoria’s Secret & Co. is seeking a Specialist, AI & Organic Search to analyze search trends, evaluate performance data, and collaborate with the Manager to shape the organic search and AI discovery roadmap for Victoria’s Secret & PINK brands.

You will bridge analytical rigor with strategic planning across traditional search engines and AI platforms, uncover visibility gaps, and deliver actionable performance narratives to cross-functional stakeholders.