Associate Organic and AI Search Analyst

Kohl's; Menomonee Falls (WI); On-site; USD 52,000 - 76,000; Full time

Job summary

Kohl's is seeking an Associate Organic & AI Search Analyst to serve as the core data and reporting support across the SEO and AI Search organization. You will translate search data, site health metrics, and web performance numbers into actionable insights to drive commercial impact and overall business performance for the team.

You will work with dashboards, AI-powered tooling, and cross-functional reporting to monitor trends, safeguard data accuracy, and support leadership with high-visibility

Qualifications

• 1-3 years of experience in data analysis, digital marketing, or SEO reporting, preferably in ecommerce/retail.
• Bachelor's degree in Business, Marketing, Analytics, or Statistics.
• Strong expertise in Google Sheets and Microsoft Excel.

Responsibilities

• Assemble, organize, and format performance SEO, AEO, and GEO metrics for leadership reports.
• Maintain dashboards using Qlik, Looker Studio, Tableau, or Sheets; apply AI tools to optimize data collection.
• Run weekly/monthly data pulls to identify trends and anomalies for review.
• Monitor data feeds from Google Search Console, Conductor, and Merchant Center for accuracy.
• Pull keyword research, analyze search intent, and track content impact.
• Assist SEO with crawl reports, Core Web Vitals, and indexation trends pre/post launch.
• Support cross-functional projects with Social, Paid, and Digital Ops teams.
• Track brand mentions and sentiment across search and AI answer engines for opportunities.
• Monitor SERP features and zero-click trends to guide content and technical recommendations.

Skills

Data analysis

Digital marketing

SEO reporting

Google Sheets

Excel

Education

Bachelor's degree

Tools

Qlik

Looker Studio

Tableau

Job description

About The Role

As Associate Organic & AI Search Analyst, you will serve as the core data and reporting support across the SEO & AI Search organization. Acting as an analytical bridge between foundational search operations and emerging AI innovation, you will turn search data, site health metrics, and web performance numbers into clear, actionable insights that drive commercial impact and overall business performance for the team.

About The Role

As Associate Organic & AI Search Analyst, you will serve as the core data and reporting support across the SEO & AI Search organization. Acting as an analytical bridge between foundational search operations and emerging AI innovation, you will turn search data, site health metrics, and web performance numbers into clear, actionable insights that drive commercial impact and overall business performance for the team.

What You'll Do

• Work directly with the Manager to assemble, organize, and format performance SEO, AEO, and GEO (Search Engine, Answer Engine, and Generative Engine Optimization) metrics to measure commercial impact; support the preparation of high-visibility reports and presentations for leadership without holding ultimate ownership of executive-level deliverables
• Update and maintain standard team-level organic search performance dashboards using Qlik, Google Sheets, Tableau, or Looker Studio; apply AI-powered tools and reporting automation to optimize data collection workflows, improve dashboard accuracy, and support cross-functional reporting requests
• Execute weekly, monthly, and seasonal performance data pulls to help identify traffic shifts, trends, and surface anomalies for team review
• Monitor daily data feeds across primary SEO platforms (Google Search Console, Conductor, Merchant Center) to safeguard data accuracy and resolve reporting gaps before summaries reach the Manager
• Partner with SEO team to pull keyword research, analyze search intent trends, perform basic content gap reporting, and track the impact of content updates and topic clusters
• Assist the Technical SEO team by pulling crawl reports, log file data summaries, Core Web Vitals metrics, and tracking indexation trends pre- and post-launch
• Pull and organize data to support joint projects with Social, Paid, and Digital Ops teams to evaluate total search performance
• Track, log, and analyze performance metrics, brand mentions, citation frequency, and sentiment across traditional search platforms and AI answer engines (ChatGPT, Gemini, Google AI Overviews) using defined testing templates to evaluate brand visibility and commercial growth opportunities
• Monitor changing SERP (Search Engine Results Page) features and zero-click trends, providing raw data summaries to guide content and technical recommendations
• Additional tasks may be assigned

Required

What Skills You Have

• 1-3 years of experience in data analysis, digital marketing, or SEO reporting, preferably within an e-commerce or retail environment
• Bachelor's degree in Business, Marketing, Analytics, Statistics
• Strong expertise in Google Sheets and Microsoft Excel

Preferred

• Working familiarity with data visualization tools (e.g., Qlik, Looker Studio, Tableau) to maintain and build clean, visual reporting widgets
• Exposure to or hands-on experience using enterprise search platforms (Google Search Console, Conductor, Screaming Frog, or Google Analytics)
• Eagerness to learn emerging search analytics tools and adapt to evolving AI search tracking methodologies