Media Sales Executive: Local TV & Digital Growth

Gray Local Media, Inc; Waco (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

KWTX-TV/Gray Media is seeking a passionate, energetic Sales Executive to maximize sales across over-the-air and digital platforms in the Waco market. You will own the full sales cycle from prospect to close and build productive client relationships.

This fast-paced role requires persistence, organizational skills, creativity, and strong interpersonal abilities to meet revenue goals and forecast with accuracy.

Qualifications

• Demonstrated history in new business development
• Strong organizational, written, and presentation skills
• College degree preferred
• Proficient in Microsoft Office
• Ability to build and maintain positive customer relationships
• Competitive, persuasive, energetic, and self-motivated
• Ability to overcome objections
• Enjoys a fast-paced environment and has a desire to win
• Professional appearance is a must
• Must possess a valid driver’s license, good driving record, and auto insurance
• Bilingual skills are a plus

Responsibilities

• Research opportunities in your market, generate or follow through on sales leads, and manage an active pipeline of potential revenue.
• Own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• Provide expert marketing insights, recommendations, and consultancy to build productive and long-lasting relationships.
• Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Design, write, and present marketing presentations.
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of sales revenue for retention and growth.
• Manage your book of business using multiple CRM and client management tools and software.
• Communicate and collaborate effectively internally across all KWTX departments and support staff.

Skills

New business

Sales pipeline

CRM management

Microsoft Office

Customer relationships

Objection handling

Professional appearance

Education

College degree preferred

Tools

Microsoft Office Suite

CRM software

Job description

KWTX-TV/Gray Media is seeking a passionate, energetic Sales Executive to maximize sales across over-the-air and digital platforms in the Waco market. You will own the full sales cycle from prospect to close and build productive client relationships.

This fast-paced role requires persistence, organizational skills, creativity, and strong interpersonal abilities to meet revenue goals and forecast with accuracy.