MEDIA EXECUTIVE - KWTX (WACO)

Gray Local Media, Inc; Waco (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

KWTX-TV/Gray Media is seeking a passionate, energetic Sales Executive to maximize sales across over-the-air and digital platforms in the Waco market. You will own the full sales cycle from prospect to close and build productive client relationships.

This fast-paced role requires persistence, organizational skills, creativity, and strong interpersonal abilities to meet revenue goals and forecast with accuracy.

Qualifications

• Demonstrated history in new business development
• Strong organizational, written, and presentation skills
• College degree preferred
• Proficient in Microsoft Office
• Ability to build and maintain positive customer relationships
• Competitive, persuasive, energetic, and self-motivated
• Ability to overcome objections
• Enjoys a fast-paced environment and has a desire to win
• Professional appearance is a must
• Must possess a valid driver’s license, good driving record, and auto insurance
• Bilingual skills are a plus

Responsibilities

• Research opportunities in your market, generate or follow through on sales leads, and manage an active pipeline of potential revenue.
• Own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• Provide expert marketing insights, recommendations, and consultancy to build productive and long-lasting relationships.
• Maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Design, write, and present marketing presentations.
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of sales revenue for retention and growth.
• Manage your book of business using multiple CRM and client management tools and software.
• Communicate and collaborate effectively internally across all KWTX departments and support staff.

Skills

New business

Sales pipeline

CRM management

Microsoft Office

Customer relationships

Objection handling

Professional appearance

Education

College degree preferred

Tools

Microsoft Office Suite

CRM software

Job description

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KWTX:

KWTX-TV News 10 is the dominant television station in the Waco-Temple-Killeen market in the Heart of Texas. With the CBS, CW, Telemundo, and MeTV affiliates, KWTX is the leader in TV and digital marketing solutions. A start-of-the-art facility gives team members the ability to showcase their award-winning content.

Job Summary/Description:

KWTX is seeking a passionate, energetic, and highly motivated Sales Executive who can adapt quickly and maximize sales across our over-the-air and digital platforms. A strong work ethic and the ability to formulate and execute a daily plan are a must. This is a fast-paced and fun business that requires persistence, organization, creativity, and strong interpersonal skills.

Duties/Responsibilities include, but are not limited to:

• You will research opportunities in your market, generate or follow through on sales leads, both warm and cold, and manage an active pipeline of potential revenue.
• You will own the full sales cycle from prospect to close and meet new business revenue and budget goals.
• You will be an expert in marketing and provide expert insights, recommendations, and consultancy to build productive and long-lasting relationships.
• You will maintain a consistent pipeline, build pipeline velocity, and forecast with accuracy monthly.
• Design, write, and present marketing presentations.
• Meet or exceed sales expectations, goals, and budgets, and manage your own book of sales revenue for retention and growth.
• Manage your book of business using multiple CRM and client management tools and software.
• Communicate and collaborate effectively internally across all KWTX departments and support staff.

Qualifications/Requirements:

• Demonstrated history in new business development
• Strong organizational, written, and presentation skills
• College degree preferred
• Proficient in the Microsoft Office suite
• Ability to build and maintain positive customer relationships
• Competitive, persuasive, energetic, and self-motivated traits
• Ability to overcome objections
• Enjoys a fast-paced environment and has a desire to win
• Professional appearance is a must
• Must possess a valid driver’s license, good driving record, and auto insurance
• Bilingual skills are a plus

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

KWTX-TV/Gray Media is a drug-free company