DIGITAL SALES SPECIALIST - KWTX

Gray Local Media, Inc; Waco (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Gray Media is seeking a Digital Sales Specialist to grow digital revenue by partnering with Media Executives, identifying client opportunities, and delivering measurable digital marketing outcomes. The role demands a motivated, creative, and analytical mindset, with comfort in fast-paced sales environments and in-field client meetings.

The ideal candidate has strong experience in digital advertising, proven leadership, and excellent communication skills.

Qualifications

• Proven leadership with ability to work independently and drive action items.
• Strong attitude with results-oriented mindset in media sales.
• College degree preferred.
• Prior media sales experience required; leadership experience a plus.
• Ability to manage multiple tasks, meet deadlines, and prioritize.
• Experience with digital advertising.
• Competitive, energetic self-starter with strong communication.
• Excellent verbal and written communication and presentation skills.
• Ability to forecast sales revenue and manage deadlines.
• Must have a valid driver's license and clean driving record.

Responsibilities

• Collaborate with sales leadership to accomplish station and team goals.
• Drive digital revenue growth and achieve revenue targets with focus on new local direct business.
• Support Director of Sales in training the local team on an ongoing basis.
• Assist Multimedia Executives in planning, presenting, and closing business.
• Work with leadership to develop sales collateral.
• Ensure campaign execution, tracking, delivery, optimization, and reporting.
• Maintain professional relationships with clients.
• Operate in a consultative role with Multimedia Executives and clients.
• Use operational systems such as Wide Orbit, Matrix, and Microsoft Office.
• Support accounts receivable and pricing development.

Skills

Media sales

Leadership

Digital advertising

Communication

Drivers license

Independent work

Presentation skills

Education

College degree

Tools

Wide Orbit

Matrix

Microsoft Office

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KWTX

KWTX-TV News 10 is the leading television station in the Waco–Temple–Killeen market, serving the Heart of Texas. Home to the CBS, CW, Telemundo, and MeTV affiliates, KWTX is a recognized market leader in local broadcast. Through Gray Digital Media – Central Texas, KWTX also delivers best-in-class digital marketing solutions. Our state-of-the-art facility enables team members to produce and showcase award-winning content.

Job Summary/Description

The Digital Sales Specialist is responsible for developing and growing digital revenue by partnering with Media Executives to identify client opportunities, develop effective digital marketing strategies, and deliver measurable results. This position serves as a digital expert, helping clients and sales teams maximize the impact of digital, streaming, social media, and other multimedia solutions. The ideal candidate is highly motivated, creative, analytical, and comfortable working in a fast-paced, results-driven sales environment, including in-the-field meetings with prospects and clients.

Duties/Responsibilities include, but is not limited to

• Collaborate with sales leadership to accomplish station and team goals
• Drive digital revenue growth and achieve revenue targets with a focus on new local direct business
• Support the Director of Sales in training the local team on an ongoing basis
• Assist Multimedia Executives in planning, reviewing, rehearsing, presenting presentation and closing business
• Work with the sales leadership team to develop sales collateral
• Ensure successful campaign execution, tracking, delivery, optimization, and reporting to ensure campaign success
• Maintain professional working relationships with our clients
• Work at a partnership/consultative level as an expert in advertising solutions with Multimedia Executives and clients
• Work in operational systems including Wide Orbit, Matrix, Microsoft Office, and others
• Support accounts receivable, cash-in-advance, and credit processes
• Assist in the development of pricing and packaging to fulfill the needs of both clients and the station
• Assist with the management of inventory
• Accurately forecast sales revenue
• Other duties as assigned

Qualifications/Requirements

• A proven leader with the ability to work independently, think ahead, and put into place action items that need to be accomplished
• Strong positive attitude with a result-oriented mindset with passion for the media landscape and helping local Media Executives and Clients be successful
• College degree preferred
• Prior media sales experience is required; prior leadership experience is a plus
• Ability to manage multiple tasks, meet deadlines, and prioritize projects and people
• Experience with digital advertising
• Competitive, energetic, and a self-starter
• Excellent verbal and written communication and presentation skills
• Ability to meet deadlines, prioritize assignments, and handle multiple tasks simultaneously.
• Must possess a valid driver's license with a good driving record; MVR check required at hire and monitored continuously insurance

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

KWTX-TV/Gray Media is a drug-free company