Digital Media Client Specialist

Hearst Corporation; Baltimore (MD); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Emotional wellness support

Paid time off

Paid parental leave

LGBTQ+ health services

Job summary

Hearst Corporation's WBAL-TV, WBAL-AM, and 98 Rock seek a Digital Client Specialist to support account executives and clients in delivering successful digital advertising campaigns. You will manage campaigns, traffic, and optimization while collaborating with sales, production, and finance to meet commitments.

You will interact with clients directly, prepare strategic proposals, and ensure timely execution in a fast-paced environment. This role is an in-office position located in Baltimore, MD.

Qualifications

• Experience in online advertising trafficking or sales coordination.
• Familiarity with digital ad orders, materials, and campaign setup.
• Proven ability to monitor and optimize digital campaigns.
• Strong written and verbal communication for internal/external stakeholders.
• Excellent time management and attention to detail.

Responsibilities

• Campaign management and revenue analysis.
• Build, traffic, and schedule digital campaigns.
• Monitor, analyze, and optimize performance from insertion order to post-completion.
• Communicate with sales, production, finance and clients on performance and delivery.
• Provide troubleshooting for creative and operations issues.
• Work with clients and sales to deliver integrated marketing plans.
• Prepare PowerPoint proposals based on client needs.
• Develop concepts for digital campaigns and coordinate with the creative team.

Skills

Online advertising

Sales coordination

Campaign reporting

Customer service

Time management

Teamwork

Advanced PowerPoint

Prioritization

Tools

Google AdManager (DFP)

Google Analytics

comScore

Job description

WBAL-TV, WBAL-AM and 98 Rock is searching for a Digital Client Specialist. As a Digital Client Specialist, you will be responsible for working with Account Executives and their clients to ensure successful digital advertising campaigns. We are looking for candidates who can provide superior customer service to our clients and sales representatives. Specifically, you will work with the sales force on processing digital advertising contracts, obtaining creative materials and overseeing successful digital campaign execution. We are looking for a highly organized, detail-oriented team player with exceptional written and verbal skills. The ideal candidate has the ability to prioritize efficiently and manage time effectively. A positive attitude and professional demeanor are essential along with the ability to work in a fast-paced environment. This is a fantastic opportunity in a growing segment of our organization.

Responsibilities:

• Campaign management and sales revenue analysis
• Build, traffic, and schedule digital advertising campaigns
• Proactively monitor, analyze, and optimize all digital advertising performance from creating insertion order to post completion
• Effectively communicate with internal teams (sales, production, finance) and external clients on performance and delivery of commitments
• Provide troubleshooting assistance for creative and operations-related issues for all campaigns
• Work directly with clients and sales team to provide detailed client service and execute integrated marketing plans
• Prepare strategic PowerPoint proposals based on customer needs
• Develop creative concepts for digital campaigns and communicate effectively to creative team

Requirements:

• Online advertising trafficking, sales coordinator/planner, or related experience
• Working knowledge of Google AdManager (DFP), Google Analytics and comScore
• Advanced Microsoft PowerPoint, Word, and Excel
• Experience with programmatic and/or social media advertising a plus
• Ability to thrive in a fast-paced work environment, manage multiple projects and tight deadlines
• Strong focus on teamwork and self-starter
• Extreme attention to detail and time management skills
• Desire to provide exceptional customer service and exceed client expectations
• Military training and experience in related field will be considered

Work Location

• In Office (This role is not eligible for Hybrid or Remote work)

Values in Action

At Hearst Television, we tell stories every day. Stories about people of all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate and connected to the communities we serve.

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse, partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional wellness support
• Paid time off
• Paid parental leave
• LGBTQ+ health services
• Additional benefits to meet your and your family's needs