Account Executive

WYFF TV; Greenville (SC); On-site; USD 50,000 - 90,000; Full time

Job summary

Hearst Corporation is seeking an Account Executive in Greenville, SC to sell multi-platform advertising to local businesses and agencies. You will prospect, present, negotiate, and close new revenue while managing existing client relationships and protecting rate structures.

This role requires in-person attendance and a consultative sales approach. The ideal candidate has a proven track record in web/mobile and TV/radio sales, strong interpersonal skills, and the ability to work in a goal-driven

Qualifications

• Proven track record in web/mobile sales and new business development.
• Experience in TV/Radio sales.
• Consultative, customer-focused selling approach.
• Military training/experience may substitute for TV/Radio sales.
• Ability to multi-task in a fast-paced environment.
• Accountability within a goal-structured organization.
• Positive, results-oriented attitude and teamwork.
• Proven ability to sell to business owners/CEOs.
• Ability to use qualitative research to drive sales.
• Strong formal and interpersonal communication skills.
• Proficiency with MS Office and industry tools (Wide Orbit, Kantar, WO Media Office).
• In-person attendance is required.

Responsibilities

• Generate revenue across all available platforms.
• Prospect, contact and present to new businesses to generate advertising revenue.
• Manage inventory and protect station rate structure.
• Develop new revenue through local business development.
• Form strategic business and market partnerships.
• Manage an active account and client list.
• Meet regularly with local and digital sales managers to ensure progression and success with goals.
• Act as negotiator for assigned accounts; ensure proposals align with station strategies.
• Create and deliver sales presentations to multiple contacts.

Skills

Web/Mobile sales

TV/Radio sales

Consultative selling

Military experience considered

Multi-tasking

Goal-oriented

Team player

Sell to business owners/CEOs

Qualitative research

Interpersonal communication

Tools

Microsoft Office

Wide Orbit

Kantar

WO Media Office

Job description

The Account Executive is responsible for selling advertising to local businesses and ad agencies and negotiating ratings and rates with ad agencies. This position will also bring in new businesses to advertise on the TV and web. The ideal candidate is coachable, thrives in a goal-oriented team environment and has strong interpersonal skills. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions that will create partnerships to retain and grow our existing and new client base – you provide sales ability, positive attitude, client focus, and desire to WIN! If you want to work for the best, we want to hear from you today!

Responsibilities

• Generate revenue across all available platforms
• Prospect, contact and present to new businesses to generate new advertising revenue
• Manage inventory and protect station rate structure.
• Develop new revenue through local business development
• Form strategic business and market partnerships
• Manage an active account and client list
• Regularly meet with local and digital sales managers to ensure progression and success with stated goals
• Act as negotiator for assigned accounts; ensure sales proposals are consistent with station strategies
• Create and deliver sales presentations to multiple points of contact with client/agency personnel

Requirements

• Must have a proven track record in web/mobile sales and in the cultivation and development of new business/ non-traditional business.
• Experience in TV/Radio sales
• Experience in a consultative customer focused business atmosphere
• Military training and experience will be considered in lieu of TV/Radio sales experience
• Ability to multi-task within a fast-paced environment
• Accountability within a goal-structured organization
• Needs a positive, results-oriented attitude and must be a team player
• Proven track record of successfully selling to business owners and CEO’s (military experience will be considered)
• Must be able to use qualitative research effectively to further sales effort
• Strong formal and interpersonal communication skills
• Proficiency with Microsoft Office products. Proficiency with Wide Orbit, Kantar and One Domain/WO Media Office a plus
• In-person attendance is required

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs