Brand Content Specialist – Hybrid (Copywriter)

NBMBAA; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Benefits offered by this job

Medical/dental/vision benefits

401(k) with company match

Paid time off + holidays

Job summary

Nationwide is seeking a Specialist, Creative Services in Columbus, OH for a hybrid role blending copywriting, visual design, and multimedia production. You will translate complex financial topics into clear, audience-focused content across channels, lead projects from discovery to delivery, and collaborate with creative teams to deliver compelling brand messages.

The role requires strong writing, design, and production skills, with 5+ years in related fields, and comfort with AI tools.

Qualifications

• Bachelor’s degree in a creative field; 5+ years in copywriting, design, video, or photography
• Ability to translate complex topics into clear, audience-focused messaging
• Experience across multiple channels and strong brand voice
• Comfort with AI and emerging tools in content creation

Responsibilities

• Write clear, compelling content aligned with Nationwide brand and business goals
• Translate financial topics into audience-focused messaging across channels
• Lead writing projects from discovery through delivery
• Collaborate with creative team and marketing partners
• Apply editorial judgment to ensure accuracy and engagement
• Manage multiple projects in a fast-paced environment and meet deadlines
• Utilize AI and evolving technologies in content development

Skills

Copywriting

Visual design

Video production

Motion graphics

Photography

Education

Undergraduate degree in art, visual design, communications, journalism, advertising or related creative services field

Tools

Adobe Creative Suite

Job description

Nationwide is seeking a Specialist, Creative Services in Columbus, OH for a hybrid role blending copywriting, visual design, and multimedia production. You will translate complex financial topics into clear, audience-focused content across channels, lead projects from discovery to delivery, and collaborate with creative teams to deliver compelling brand messages.

The role requires strong writing, design, and production skills, with 5+ years in related fields, and comfort with AI tools.