Specialist, Media Planning & Buying

Nationwide; Columbus (OH); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental/vision

Life Insurance

Disability

PTO

Holidays

401(k) match

Pension

Job summary

Nationwide is seeking a Specialist, Media Planning & Buying to support digital media campaigns and partner with tech platforms, agencies, and internal teams. You will negotiate media and data, build campaign proposals, and drive performance optimization.

You will work closely with senior media leaders, stakeholders and publishers, translating business goals into effective paid media plans while contributing to strategy development and measurement.

Qualifications

• Undergraduate degree in a quantitative field preferred.
• Typically five or more years of digital media experience.
• Strong knowledge of digital media development and programmatic media supply chain.
• Excellent communication and project management skills.

Responsibilities

• Makes best use of advertising tech platforms to build and optimize paid digital campaigns.
• Pulls campaign performance data and creates data visualization reports.
• Generates optimization recommendations and applies them to campaigns.
• Collaborates with marketing teams to define tracking requirements and ensure proper tagging.
• Communicates updates and insights to media leaders and stakeholders.

Skills

Communication

Project planning

Critical thinking

Analytical skills

Education

Undergraduate degree in a quantitative field

Tools

DSPs

Ad servers

Web analytics

Programmatic & social

Job description

Job Conditions

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Are you ready to put your marketing savvy, communications skills, and data-driven approach to work for one of the leading brands in the insurance and financial services industry? If you want to help influence significant marketing investment, support business growth, and deliver measurable results through effective media strategy and marketing technology, we want to hear from you.

As a Specialist on the Media Planning & Buying team, you'll support the development and execution of marketing and media strategies for Nationwide Financial. The Specialist applies marketing, media, communications, research, analytics, and customer-focused principles to help translate business objectives into effective paid media plans and programs.

This role works closely with senior media leaders, business stakeholders, agencies, creative partners, analytics teams, publishers, and technology platforms. The Specialist contributes to strategy development, campaign planning, creative and audience recommendations, activation, optimization, measurement, and stakeholder communication. The role is expected to manage assigned work independently, contribute meaningfully to complex projects, and progressively assume greater campaign ownership.

What You'll Do

• Support the development and execution of marketing and paid media strategies and plans that contribute to sustainable business growth, brand objectives, customer needs, and profitable results.
• Support planning and execution across digital and traditional marketing tactics and media, including paid social, search, display, video, audio, programmatic, and other relevant channels.
• Synthesize data and campaign performance to support business-building recommendations and media decisions.
• Coordinate assigned components of the creative development process, including creative briefs, media requirements, audience considerations, channel specifications, feedback, approvals, and launch readiness.
• Review customer insights and performance data to help understand and anticipate market, competitor, customer, and audience needs.
• Help define and evaluate target audiences, assess the sufficiency of available data, and apply data-based decisions to improve campaign effectiveness.
• Monitor campaign performance and supports optimization of media delivery, audience strategy, investment allocation, creative rotation, channel mix, and other relevant tactics.
• Develop clear status updates, performance reports, presentations, recommendations, and other communications for media leaders and business stakeholders.
• Maintain accurate campaign, budget, approval, documentation, and reporting records and performs quality-control reviews to reduce errors and rework.
• Participate in cross-training, knowledge transfer, and backup coverage to strengthen team continuity across Nationwide's business units.

This hybrid position is based in Columbus, OH. Candidates will collaborate in office 2 days per week.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!

As a Specialist, Media Planning & Buying, you'll support digital media campaigns working directly with tech partners, media publishers, advertising agencies, and internal partners. Specific responsibilities will include media/data negotiations, building campaign proposals for digital media buys, and leading campaign performance/optimization.

Job Description

Key Responsibilities:

• Makes the best use of advertising and marketing technology platforms to build, implement and optimize paid digital media campaigns.
• Pulls campaign performance data and builds data visualization reports to present results to internal and external partners on a regular basis.
• Generates campaign performance insights and optimization recommendations. Applies optimization recommendations on a daily/weekly basis to continuously improve campaign performance.
• Performs post-launch quality assurance. Uses demand side platform and ad server data to ensure campaign is running as expected. As needed, troubleshoots with agency partners, publishers, and tech partners.
• Collaborates with other marketing teams to identify digital tracking requirements and ensure correct implementation of media, creative and website tags.

May Perform Other Responsibilities As Assigned.

Reporting Relationships:

Reports to Manager/Director. This is an individual contributor role.

Typical Skills And Experiences

Education: Undergraduate degree in a quantitative field, e.g., business, finance, communication, etc. preferred.

Experience: Typically, five or more years demonstrated experience in digital media

Knowledge, Abilities and Skills: Knowledge of the principles of digital media development and execution, and the programmatic media supply chain. Knowledge of current practices in leading programmatic and social campaigns. Understanding of digital media tools, including demand side platforms, ad servers, and web analytics tools. Strong communication skills. Working skills in project planning, executing, and implementing. Critical thinking and listening skills. Proven analytical skills with fact-based approach to solving business problems. Ability to lead and prioritize projects; function independently or in a team environment; adjust to ambiguous work or project environments; and quickly pick up and comprehend foreign concepts and practices.

Other criteria, including leadership skills, proficiencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and Human Resources Business Partner.

Values:

Regularly and consistently demonstrates the Nationwide Values.

Job Conditions

Overtime Eligibility:

Exempt (Not eligible)

Working Conditions:

Normal office environment. Extended hours as required. Occasional travel.

ADA:

The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Benefits

• medical/dental/vision
• life insurance
• short and long term disability coverage
• paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
• nine paid holidays
• 8 hours of Lifetime paid time off
• 8 hours of Unity Day paid time off
• 401(k) with company match
• company-paid pension plan