Media Planning Analyst: Campaign Execution & Insights

MasterCard; Purchase (NY); On-site; USD 84,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid time off & holidays

401k with company match

Tuition reimbursement

On-site fitness facilities

Job summary

Mastercard seeks a US Title: Title and Summary Analyst, Media Planning role in Purchase, NY. The US Media Analyst supports development, execution, and measurement of integrated media campaigns, partnering with Marketing, Finance, Product, Research and Agency teams to ensure campaigns are delivered with operational excellence.

You will work with the media agency to oversee setup, optimization and reporting, translate media results into clear takeaways, manage budgets and monthly reviews, and stay

Qualifications

• Bachelor’s degree required with relevant media planning background.
• Experience planning and executing across digital, TV, OTT and social channels.
• Strong written/verbal communication and stakeholder management.

Responsibilities

• Plan and execute integrated media campaigns across digital, social, video, search, programmatic, and CTV.
• Track launches and ensure flawless execution.
• Assist with planning deliverables: audience sizing, channel mix, budgets, timelines, approvals.
• Collaborate with marketing and product teams to translate results into clear takeaways.
• Support media recommendations and manage agency partner relationships.
• Monitor pacing, optimization, and budget management.
• Maintain campaign documentation, calendars and trackers.
• Prepare executive-ready performance summaries and dashboards.

Skills

Excellent communication

Project management

Attention to detail

Media planning

Campaign execution

Cross-functional collaboration

PowerPoint

Excel

Agency partnership

Education

Bachelor’s degree

Tools

comScore

Kantar

DCM

Job description

Mastercard seeks a US Title: Title and Summary Analyst, Media Planning role in Purchase, NY. The US Media Analyst supports development, execution, and measurement of integrated media campaigns, partnering with Marketing, Finance, Product, Research and Agency teams to ensure campaigns are delivered with operational excellence.

You will work with the media agency to oversee setup, optimization and reporting, translate media results into clear takeaways, manage budgets and monthly reviews, and stay