Paid Media Planning & Performance Analyst

24 Seven Talent; Rapid City (SD); On-site; USD 65,000 - 90,000; Full time

Job summary

Our client is seeking a Marketing Planning Analyst to join the Growth Marketing team in NYC or LA. This 12-month contract (40 hours/week) is onsite four days a week, with collaboration across Analytics, Finance, and Paid Media to plan, execute, and optimize paid media across domestic and international markets.

The ideal candidate combines deep digital performance marketing experience with strong analytical and forecasting skills, adept at translating data into investment decisions and actionable

Qualifications

• Bachelors degree in Analytics, Statistics, Data Science, Business, or related field.
• 2+ years experience in performance marketing, digital media planning, DTC or subscription-based business.
• Strong analytical, financial modeling, and forecasting skills (SQL, R a plus).

Responsibilities

• Lead paid media planning and forecasting across channels, including Affiliate, Paid Search, Paid Social, Programmatic Display, Audio, and Video
• Build and manage bottoms-up budgets, country-level goals, pacing, and performance forecasts
• Synthesize cross-channel performance data to inform strategy, highlight insights, and guide investment decisions
• Develop business cases and scenario modeling to evaluate impact of growth initiatives and trade-offs
• Create and deliver executive-ready reporting, including performance reviews with global and regional leads
• Partner with global channel owners on planning, optimization, and best practices
• Collaborate with regional market teams on local nuances (holidays, platforms, consumer behavior)
• Support implementation and execution of marketing mix model results
• Support channel and vendor-level tracking, monitoring, and reporting of marketing KPIs (conversion rates, CPA, retention, LTV, etc.) to help guide ongoing marketing tactics for the team
• Act as key point of contact within Growth Marketing for any questions regarding paid media planning and spend pacing for assigned region(s)

Skills

Analytical thinking

Financial modeling

Forecasting

SQL

R

Data visualization

Tableau

Power BI

Excel

Communication

Project management

Campaign optimization

Performance marketing

Education

Bachelor's degree

Tools

Tableau

Looker

Power BI

Google Suite

Excel

Job description

Our client is seeking a Marketing Planning Analyst to join the Growth Marketing team in NYC or LA. This 12-month contract (40 hours/week) is onsite four days a week, with collaboration across Analytics, Finance, and Paid Media to plan, execute, and optimize paid media across domestic and international markets.

The ideal candidate combines deep digital performance marketing experience with strong analytical and forecasting skills, adept at translating data into investment decisions and actionable