Analyst, Media Planning

MasterCard; Purchase (NY); On-site; USD 84,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Paid time off & holidays

401k with company match

Tuition reimbursement

On-site fitness facilities

Job summary

Mastercard seeks a US Title: Title and Summary Analyst, Media Planning role in Purchase, NY. The US Media Analyst supports development, execution, and measurement of integrated media campaigns, partnering with Marketing, Finance, Product, Research and Agency teams to ensure campaigns are delivered with operational excellence.

You will work with the media agency to oversee setup, optimization and reporting, translate media results into clear takeaways, manage budgets and monthly reviews, and stay

Qualifications

• Bachelor’s degree required with relevant media planning background.
• Experience planning and executing across digital, TV, OTT and social channels.
• Strong written/verbal communication and stakeholder management.

Responsibilities

• Plan and execute integrated media campaigns across digital, social, video, search, programmatic, and CTV.
• Track launches and ensure flawless execution.
• Assist with planning deliverables: audience sizing, channel mix, budgets, timelines, approvals.
• Collaborate with marketing and product teams to translate results into clear takeaways.
• Support media recommendations and manage agency partner relationships.
• Monitor pacing, optimization, and budget management.
• Maintain campaign documentation, calendars and trackers.
• Prepare executive-ready performance summaries and dashboards.

Skills

Excellent communication

Project management

Attention to detail

Media planning

Campaign execution

Cross-functional collaboration

PowerPoint

Excel

Agency partnership

Education

Bachelor’s degree

Tools

comScore

Kantar

DCM

Job description

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary Analyst, Media Planning Overview

The US Media Analyst assists with the development, execution, and measurement of integrated media campaigns across key business priorities, product launches, and audience segments. Reporting to the US Media Director, this role partners cross-functionally with Marketing, Finance, Product, Research, and Agency teams to ensure campaigns are delivered with operational excellence. The Analyst works closely with the media agency to oversee campaign setup, execution, optimization, and reporting, helping drive effective and efficient media investments. This is an exciting opportunity for a media professional looking to expand their executional expertise while contributing to the growth of a high-profile brand and business in a fast-paced, collaborative environment.

Role: Campaign Management

• Support U.S. media team in planning and execution of integrated media campaigns across digital, social, video, search, programmatic, CTV and emerging channels.
• Track campaign launches and ensure flawless execution.
• Assist with planning deliverables, including audience sizing, channel mix, partner consideration set, budget allocation, timelines, and approvals across internal and external partners.
• Work closely with the cross-functional marketing and product teams to manage programs and translate media results into clear and legible takeaways
• Support in media recommendations to internal teams and external merchants or issuer partners as needed
• Build strong relationships with the external media community, to help keep team informed of marketplace trends, partner landscape, and technological innovations impacting the industry
• Manage day-to-day plan changes/maintenance of media plans and performance reports ensuring accuracy
• Manage campaign budgets and annual commitments for specified programs, including managing monthly budget meetings with finance and external agency
• Serve as a day-to-day contact for media agency partners.
• Monitor campaign pacing, optimization recommendations, and budget management.

Measurement & Reporting

• Assist in developing campaign measurement plans and facilitate tagging implementation with internal digital marketing team
• Monitor campaign performance against media and marketing KPIs.
• Assist with executive-ready performance summaries and dashboards.
• Identify trends and recommend optimization opportunities.

Cross-Functional Collaboration

• Partner with Consumer Marketing, Enterprise, Analytics, Finance, Procurement, and Creative teams.
• Coordinate cross-functional meetings and track key action items.
• Help ensure alignment across multiple concurrent initiatives.

Operational Excellence

• Maintain campaign documentation, media calendars, and project trackers.
• Support budget tracking and invoice reconciliation.
• Help identify opportunities to improve team processes and ways of working.

Innovation

• Stay informed on evolving media trends, consumer behaviors, and emerging platforms.
• Support evaluation of new media opportunities and pilot programs.
• Bring forward new ideas that improve effectiveness and efficiency.

All About You

• Bachelor’s degree
• Relevant experience in media planning, ideally with demonstrated progression in campaign execution and strategy.
• Experience working at or with media agencies.
• Demonstrated knowledge across all media channels, TV, OTT, Online Video, Radio, outdoor and all Digital channels, especially social.
• Experience working on projects that require collaborating with multiple internal and external stakeholders
• Strong project management and organizational skills.
• Excellent written and verbal communication skills
• Strong attention to detail.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency in Microsoft PowerPoint and Excel.
• Familiarity with campaign reporting, third-party tools (i.e. comScore, Kantar), digital ad servers (i.e. DCM), implementing tags and the trafficking process
• Competencies around AI, digital marketing, and emerging media trends.
• Ability to build trusted relationships with agency and internal partners.

Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role.

In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [e-mail] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: Abide by Mastercard’s security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

In line with Mastercard’s total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience.

Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more.

Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.

Pay Ranges Purchase, New York: $84,000 - $135,000 USD Everyone wants easier ways to pay; we invent them. Checkout lines are slow; we speed them along. Merchants want more sales; we give them data and insights. People need financial access; we connect them. Corporate purchasing is complicated; we make it simple. Commuters are busy; we speed them on their way. Governments need greater efficiencies; we help create them. Small businesses are virtual; we give them access to a world of buyers. Retailers want to fight fraud; we provide the tools.