Media Planner - Data-Driven Campaigns & AI Tools

CTP; Boston (MA); On-site; USD 50,000 - 75,000; Full time

Job summary

CTP is seeking a Media Planner to support development of media strategies and plans that align with client goals. You will research marketplace information, work with media partners, and identify opportunities across channels to optimize campaigns.

In this role, you will assist with campaign setup, trafficking, execution and ongoing optimization, monitor performance, and translate data into actionable insights for clients.

Qualifications

• 2–6 years of media planning, buying or digital advertising experience.
• Former agency experience preferred.
• Strong Excel skills and comfort with budgets and reporting.

Responsibilities

• Support development of media strategies and plans aligned with client goals.
• Research marketplace information and work with media partners to evaluate opportunities.

Skills

Analytical thinking

Communication

Excel proficiency

Collaboration

Curiosity about AI

Time management

Attention to detail

Tools

Google Ads/YouTube

Meta Ads Manager

LinkedIn Campaign Manager

Ad serving/trafficking tools

Programmatic/DSP

Job description

CTP is seeking a Media Planner to support development of media strategies and plans that align with client goals. You will research marketplace information, work with media partners, and identify opportunities across channels to optimize campaigns.

In this role, you will assist with campaign setup, trafficking, execution and ongoing optimization, monitor performance, and translate data into actionable insights for clients.