Data-Driven Media Planner Associate

Publicis Groupe ANZ; Boston, Northern (MA, KY); Hybrid; USD 50,000 - 71,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Job summary

Digitas is seeking an Associate Media Planner to support the team in delivering transformative media strategies and executions. You will engage in research, data gathering, and rigorous attention to detail to help craft compelling campaigns for leading brands.

Join a fast-paced agency environment where you’ll work with senior teams to manage campaigns from planning through reporting, using tools like MRI, Scarborough, and AdRelevance.

Qualifications

• Experience in media planning and strategy.
• Strong research and data interpretation abilities.
• Proficiency with PowerPoint, Prezi or Keynote for client-ready decks.

Responsibilities

• Gather information during media buying and strategy stages.
• Master media research tools to identify best information and data.
• Manage RFIs/RFPs and execute approved media buys.
• Input data into presentation formats (PowerPoint, Prezi, Keynote).
• Oversee trafficking and implementation of Web creative and monitor campaign delivery.

Skills

Media planning

Research skills

Presentation skills

Data analysis

Tools

MRI

@plan

Scarborough

AdRelevance

CMR

Job description

Digitas is seeking an Associate Media Planner to support the team in delivering transformative media strategies and executions. You will engage in research, data gathering, and rigorous attention to detail to help craft compelling campaigns for leading brands.

Join a fast-paced agency environment where you’ll work with senior teams to manage campaigns from planning through reporting, using tools like MRI, Scarborough, and AdRelevance.