Strategic Media Planner & Campaign Optimizer

Ctpboston; Boston, Northern (MA, KY); Hybrid; USD 50,000 - 75,000; Full time

Benefits offered by this job

In-office 2x/week

Comprehensive benefits package

Collaborative culture

Job summary

CTP in Boston is seeking a media planning professional to develop strategies and plans aligned with client goals. You will research markets, evaluate opportunities with partners, and help set up, traffic, and optimize campaigns across channels.

You will monitor performance, translate data into insights, manage budgets and invoices, and maintain documentation for internal and client meetings. A collaborative culture and growth opportunities await.

Qualifications

• 2–6 years of media planning, buying or digital advertising experience.
• Strong Excel skills and data reporting ability.
• Experience with digital platforms and campaign measurement tools.

Responsibilities

• Support development of media strategies and plans aligned with client goals.
• Conduct research and evaluate opportunities with media partners.
• Identify media opportunities across channels based on client needs.
• Support campaign setup, trafficking, execution and optimization.
• Monitor performance and translate data into insights and recommendations.
• Compile and analyze media performance data for client reporting.
• Maintain media plans, budgets and status reports for meetings.
• Collaborate with partners and teams to keep campaigns on schedule.
• Manage campaign billing, invoices and reconciliation with accuracy.
• Stay current on evolving media platforms and industry trends.
• Explore emerging technologies, including AI, to improve efficiency.

Skills

Excel

Data analysis

Budget management

Campaign optimization

Communication

Organization

Education

Bachelor's degree in Marketing or Advertising

Tools

Google Ads

YouTube Ads

Meta Ads Manager

LinkedIn Campaign Manager

Ad serving / trafficking tools

Campaign measurement tools

Job description

CTP in Boston is seeking a media planning professional to develop strategies and plans aligned with client goals. You will research markets, evaluate opportunities with partners, and help set up, traffic, and optimize campaigns across channels.

You will monitor performance, translate data into insights, manage budgets and invoices, and maintain documentation for internal and client meetings. A collaborative culture and growth opportunities await.