Strategic Media Planner & Campaign Optimizer

CTP; Boston (MA); Hybrid; USD 50,000 - 75,000; Full time

Benefits offered by this job

In-office 2x/week

Comprehensive benefits package

Collaborative culture

Job summary

CTP in Boston is seeking a media planning professional to develop strategies and plans aligned with client goals. You will research markets, evaluate opportunities with partners, and help set up, traffic, and optimize campaigns across channels.

You will monitor performance, translate data into insights, manage budgets and invoices, and maintain documentation for internal and client meetings. A collaborative culture and growth opportunities await.

Qualifications

• 2–6 years of media planning, buying or digital advertising experience.
• Strong Excel skills and data reporting ability.
• Experience with digital platforms and campaign measurement tools.

Responsibilities

• Support development of media strategies and plans aligned with client goals.
• Conduct research and evaluate opportunities with media partners.
• Identify media opportunities across channels based on client needs.
• Support campaign setup, trafficking, execution and optimization.
• Monitor performance and translate data into insights and recommendations.
• Compile and analyze media performance data for client reporting.
• Maintain media plans, budgets and status reports for meetings.
• Collaborate with partners and teams to keep campaigns on schedule.
• Manage campaign billing, invoices and reconciliation with accuracy.
• Stay current on evolving media platforms and industry trends.
• Explore emerging technologies, including AI, to improve efficiency.

Skills

Excel

Data analysis

Budget management

Campaign optimization

Communication

Organization

Education

Bachelor's degree in Marketing or Advertising

Tools

Google Ads

YouTube Ads

Meta Ads Manager

LinkedIn Campaign Manager

Ad serving / trafficking tools

Campaign measurement tools

Job description

We love working with talented people, and we continually look for compassionate co-workers with a collaborative spirit to add to our community. Our work moves quickly and we’re great at coming together to find creative solutions for our clients’ most interesting problems. CTP’s wide array of work can be seen here .

In this role, CTP is looking for someone who will contribute to our agency’s success by:

• Supporting the development of media strategies and plans that align with client goals and campaign objectives.
• Conducting research, gathering marketplace information and working with media partners to evaluate opportunities and pricing.
• Identifying media opportunities across channels and platforms based on client and audience needs.
• Supporting campaign setup, trafficking, execution and ongoing optimization.
• Monitoring campaign performance and helping translate data into insights and recommendations.
• Compiling, organizing and analyzing media performance data for client reporting.
• Maintaining media plans, budgets, status reports and other documentation for internal and client meetings.
• Collaborating with media partners and internal teams to keep campaigns running smoothly and on schedule.
• Managing campaign billing, invoices and weekly/monthly reconciliation with a high degree of accuracy.
• Staying current on evolving media platforms, tools, audience behaviors and industry trends.
• Exploring emerging technologies, including AI, and identifying thoughtful ways to use them to improve efficiency, uncover insights and create more time for strategic thinking and partnership.

Qualifications:

• Ability to commute to our Boston office 2x/week (Tuesday and Wednesday).
• A minimum of 2-6 years of relevant media planning, buying or digital advertising experience.
• Former agency experience preferred.
• Strong Excel skills and comfort working with data, budgets and reporting.
• Familiarity with digital advertising platforms such as Google Ads/YouTube, Meta Ads Manager and LinkedIn Campaign Manager.
• Experience with ad serving, trafficking and/or campaign measurement tools preferred.
• Programmatic/DSP experience is a plus.
• Strong analytical and problem-solving skills with the ability to identify meaningful insights within campaign data.
• Excellent organizational skills and the ability to manage multiple campaigns, deadlines and details at once.
• Strong written and verbal communication skills and a collaborative working style.
• Curiosity and a willingness to learn new platforms, tools and approaches quickly, including an interest in exploring how AI and emerging technologies can make our work smarter and more efficient while keeping human judgment, creativity and strategic thinking at the center.
• Proficiency in Google Workspace and Microsoft Office.

Please note, all employees are required to be in-office at our CTP location on Tuesdays and Wednesdays.

The salary range for these roles is $50,000 – $75,000 annually. Compensation is based on a variety of factors, including relevant experience, skills, internal equity, and market data. In addition to base salary, we offer a comprehensive benefits package and a collaborative, supportive culture focused on delivering breakthrough ideas for our clients.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment. If you require a reasonable accommodation to complete any part of the application process or in your work once hired, please contact our Human Resources Department.

Applicants must be legally authorized to work in the United States. We do not offer visa sponsorship for this role.