Associate Media Planner: Drive Data-Driven Campaigns

Digitas North America; Boston (MA); On-site; USD 50,000 - 71,000; Full time

Job summary

Digitas North America is seeking an Associate Media Planner who will support media buying and strategy with meticulous research and data-driven insights. You will work closely with planners and analysts to coordinate campaigns, gather information, and ensure accurate execution.

This role offers exposure to top brands within Publicis Groupe, with opportunities to master industry tools like MRI, @plan, Scarborough, AdRelevance and CM, and to advance in a collaborative, inclusive culture.

Responsibilities

• Gathering information during the media buying and strategy stage (cue impeccable research & organization skills)
• Mastering media research tools to ferret out the best available information and data out there (tools include MRI, @plan, Scarborough, AdRelevance and CMR)
• Managing Requests for Proposal and assuming full responsibility for execution of approved media buys
• Inputting data into presentation format (PowerPoint, Prezi and Keynote wizards need apply)
• Organizing and overseeing the trafficking and implementation process of Web creative as well as monitoring campaign delivery and compiling reporting

Job description

Digitas North America is seeking an Associate Media Planner who will support media buying and strategy with meticulous research and data-driven insights. You will work closely with planners and analysts to coordinate campaigns, gather information, and ensure accurate execution.

This role offers exposure to top brands within Publicis Groupe, with opportunities to master industry tools like MRI, @plan, Scarborough, AdRelevance and CM, and to advance in a collaborative, inclusive culture.