Strategic Media Planner - Multichannel Campaigns

Digitas North America; Boston (MA); On-site; USD 61,000 - 90,000; Full time

Job summary

Digitas North America is seeking a quick-thinking, media-savvy Media Planner to support our team in delivering transformative, data-informed campaigns. You’ll work with the media supervisor to shape strategic channel approaches and mentor the associate planner on data gathering, insertion orders, trafficking, and campaign monitoring.

You’ll analyze campaign results, translate learnings into actionable recommendations, and collaborate with vendors while coordinating across departments to ensure

Qualifications

• A four-year college education and 2–4 years of media assistant/planner experience.
• Strong familiarity with digital environments and the media planning/buying process.
• Ability to translate client objectives into media strategies and communicate them clearly.
• Knowledge of advertising performance metrics and media research tools.
• Willingness to travel.
• Familiarity with AI tools (ChatGPT, Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Develop strategic channel/media approaches with the media supervisor.
• Mentor the associate planner, gathering data, developing insertion orders, trafficking and monitoring campaigns.
• Develop and evaluate RFPs, recommend vehicle lists, and utilize media research tools for buy recommendations.
• Build relationships with vendors and manage cross‑departmental questions regarding campaign execution.
• Analyze campaign results and translate learnings into concise, actionable recommendations.

Skills

Media planning

Digital environment

Translate objectives

Advertising metrics knowledge

Travel readiness

AI tools familiarity

Education

Four-year college education

Tools

Media research tools

Insertion orders & trafficking

Job description

Digitas North America is seeking a quick-thinking, media-savvy Media Planner to support our team in delivering transformative, data-informed campaigns. You’ll work with the media supervisor to shape strategic channel approaches and mentor the associate planner on data gathering, insertion orders, trafficking, and campaign monitoring.

You’ll analyze campaign results, translate learnings into actionable recommendations, and collaborate with vendors while coordinating across departments to ensure