Strategic Multichannel Media Planner

Publicis Groupe ANZ; Boston, Northern (MA, KY); Hybrid; USD 61,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision insurance

401K plan

Job summary

Digitas, part of Publicis Groupe, is seeking a media-savvy planner to support multi-channel campaigns in a fast-paced agency environment in Boston. You will collaborate with senior staff to craft strategic channel plans, manage and mentor junior staff, and leverage RFPs and research tools to optimize campaigns.

Ideal candidates have 2–4 years in media planning, a strong digital background, and the ability to translate client goals into effective media strategies.

Qualifications

• 4-year college education; 2–4 years as media assistant/planner preferred in multichannel agency.
• Strong digital environment knowledge and media planning/buying process understanding.
• Ability to translate client objectives into media strategies and communicate clearly.
• Familiarity with advertising and direct marketing metrics; know how to use media research tools.

Responsibilities

• Collaborate with media supervisor to develop strategic channel approaches for clients.
• Mentor associate planner; gather data, create insertion orders, traffic and monitor campaigns.
• Develop and evaluate RFPs; make vehicle list recommendations; use media research tools for buy decisions.
• Build relationships with vendors and coordinate cross-departmental campaign execution issues.
• Analyze campaign results and translate learnings into actionable recommendations.

Skills

Media planning

Digital advertising

RFP development

Vendor management

Travel willingness

AI tools awareness

Education

Four-year college degree

Tools

Media research tools

Job description

Digitas, part of Publicis Groupe, is seeking a media-savvy planner to support multi-channel campaigns in a fast-paced agency environment in Boston. You will collaborate with senior staff to craft strategic channel plans, manage and mentor junior staff, and leverage RFPs and research tools to optimize campaigns.

Ideal candidates have 2–4 years in media planning, a strong digital background, and the ability to translate client goals into effective media strategies.