Media Optimization Associate – AI-Driven Ad Campaigns

Mindshare; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

WPP Media in New York is seeking a Senior Associate, Media Optimization to manage programmatic campaigns end-to-end and drive client outcomes. You will partner with AI experts to implement optimization strategies across platforms such as DV360, The Trade Desk, and Xandr.

You will gain deep knowledge of major platforms and AI-powered tools, while collaborating with cross-functional teams to improve media efficiency. Hybrid office model with strong growth opportunities.

Qualifications

• Experience on biddable or programmatic platforms incl. DV360, The Trade Desk, Xandr.
• Experience with ad servers: DCM, Sizmek, AdForm.
• Knowledge of HTML, XML, and JavaScript in an advertising context.
• Understanding of online ad industry, targeting, and optimization through DSPs/SSPs; DOOH/video a plus.
• Curiosity for advertising tech and AI; willingness to learn new tools.
• Proficiency in Excel (Pivot Tables, VLOOKUP).
• Strong analytical skills; experience with Google Analytics a plus.
• Excellent communication; ability to share findings clearly.
• Ability to form relationships; self-starter; highly organized.
• Bachelor's or Associate degree with online advertising experience.

Responsibilities

• Plan the setup of programmatic campaigns (TTD, Xandr, DV360, Amazon).
• Manage campaigns end-to-end: setup, tracking, QA, optimization, pacing, profitability.
• Troubleshoot creative, HTML tags, pixel or verification issues with internal teams.
• Develop tagging strategies with account teams.
• Drive tests and scale optimization tactics; share insights with teams.
• Translate data-backed insights into client recommendations to inform strategy.
• Educate teams on best practices for campaign setup, data collection, tech use.
• Complete requests in internal data management platforms.
• Investigate and resolve discrepancies; meet team SLAs.
• Grow knowledge of programmatic platforms within the first year.

Skills

DV360

The Trade Desk

Xandr

HTML/JavaScript

Education

Bachelor's or Associate degree

Tools

DCM

Sizmek

AdForm

Excel

Google Analytics

BigQuery

Python

Job description

WPP Media in New York is seeking a Senior Associate, Media Optimization to manage programmatic campaigns end-to-end and drive client outcomes. You will partner with AI experts to implement optimization strategies across platforms such as DV360, The Trade Desk, and Xandr.

You will gain deep knowledge of major platforms and AI-powered tools, while collaborating with cross-functional teams to improve media efficiency. Hybrid office model with strong growth opportunities.