Senior Associate, Media Optimization

WPP Media; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & Dental

Paid time off

Job summary

WPP Media, WPP's AI-driven media operating unit, seeks a Senior Associate, Media Optimization to manage programmatic campaigns from setup to reporting and to drive client investment goals.

You will collaborate with Copilot AI experts, analysts, and account teams to translate data into actionable insights, optimize across DV360, The Trade Desk, Xandr, and Amazon, and grow programmatic knowledge within the team.

Qualifications

• 1+ year of experience working on biddable or programmatic platforms such as DV360, The Trade Desk, or Xandr (ideally including certification).
• Experience with one or more ad servers (DCM, Sizmek, AdForm).
• Good understanding of the online ad industry, ad targeting and optimization through DSPs/SSPs, and related metrics (video/DOOH) is a plus.
• Passion for advertising technology and AI; willingness to learn new tools (HTML, BigQuery, Python).
• Strong analytical skills; experience with Google Analytics is a plus.

Responsibilities

• Plan the structure and take ownership of the setup of programmatic campaigns (e.g., DV360, The Trade Desk, DV360, Amazon).
• Manage all aspects of campaigns including setup, tracking, QA, optimizations, pacing, and profitability updates.
• Collaborate with internal teams to troubleshoot creative, HTML tags, pixel-related or verification issues.

Skills

Programmatic platforms

DV360

The Trade Desk

Xandr

Ad servers

HTML

Big Query

Python

Analytics

Communication skills

Education

Bachelor's degree OR Associate's degree in online advertising

Tools

DCM

Sizmek

AdForm

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

TheSenior Associate,Media Optimizationisacore member of a dynamic,solutions-oriented team.The ideal candidate will have familiarity with optimization strategies to achieve the client’s media investment goals and drive budget growth.In this role, youwillpartner withotherProgrammatic andArtificialIntelligence(AI)experts to drive results for our clients.

TheSeniorAssociate,Media Optimization,plays a key role in transforming digital media investments into business outcomes.You will manageprogrammaticcampaigns from beginning to end,includingsetup,QA,optimization,and reportingwhiledeliveringclientinvestment goals and driving budget growth through exceptionalperformance.

Yourextensive trainingwill translate into deep knowledge ofall the major platforms, such asAmazonand DV360,andemerging channels such as Audio, DOOH,andadvancedTV, all while accessingexclusivealpha and beta products and releasesbuiltin-houseand from our partners.Being a part ofNMSalsomeansexclusiveknowledge and useofour proprietaryplanning and AI-poweredplatforms.

In doingall this, you will work alongside our strategic client teams,dedicated Copilot AI experts, analysts, product, partnership,and innovation teams to jointly make advertising more valuable for brands.

AtNMS, we believe learning and growth are crucial to the success of our company and our employees; our goal is to help further develop yourexpertisewithin programmatic (Artificial Intelligence, Supply Management, Dynamic Creative, Data Integration).

Key Responsibilities

• Plan the structure and take ownership of the setup of programmatic campaigns(ex. TTD, Xandr, DV360, Amazon).
• Manage all aspects of campaignsincludingcampaign and creative setup, tracking,QA, proactive performance checks, optimizations, pacing, and profitability updatesto ensure goals are metwithin teamSLAs.
• Collaborate with internal teams to troubleshoot any creative, HTMLtags, pixel-related, orverification-relatedissues.
• Work closely with all account teams to develop tagging strategies.
• Drive test and scale programs. Seek out new optimization tactics and knowledge and share them with the wider teams.
• Provide insights into your optimization approach and work with the accountserviceteam to turn data-backed actionable insights into recommendations that enhance client strategy.
• Act as a consultant to educate account teams on best practices for campaign setup, data collection, technology, and platformuse
• Complete requests in internal data management platforms
• Discrepancy investigation and resolution
• Work with your manager to meetthegoals of theMedia Optimizationteam and tofulfilltheteamstrategy.
• Creation and implementation across the team of any new processes and procedures
• Grow your knowledge of programmatic platforms such that youattaina detailed knowledgeofall programmatic media practicesutilizedin the company within the first year of the role.

Requirements

• 1+yearsofexperience working onbiddable orprogrammatic platformssuch as DV360, The Trade Desk, or Xandr (ideally including certification).
• Experience with one or more ad servers (DCM, Sizmek,AdForm).
• Good understanding of the online ad industry, adtargetingandoptimizationthrough DSPs/SSPs,an understanding of video and DOOH advertising and related metrics is aplus
• Passion and curiosity for advertising technology and artificial intelligence; eagerness to learn new tools (e.g., HTML, Big Query,and Python, etc.)
• Strong analytical skills and an affinity for numbers is key; experience with Google Analytics is a plus.
• Excellent interpersonal and communication skills;the ability to clearly communicate your findings and solutions in both written and verbal.
• The ability to form strong relationships with internal/externalteams.
• A self-starter attitude – not afraid to ask for help or volunteer withnewideas.
• Highly organized, including strong timemanagement.
• Bachelor’s degree OR Associate'sdegree with at least 1 year of experience (including Internships) within the online advertising industry with a focus on trafficking and operations

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

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The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$45,000 - $90,000 USD

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