Programmatic Media Associate - Growth & Analytics

WPP Media; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision and dental insurance

Paid time off

Hybrid work model

Employee mental health awareness days

Job summary

WPP Media in New York, NY, is seeking a Senior Associate to support teams creating and executing programmatic media plans. You will gain exposure to digital media technologies and programmatic strategies, with a path to manage entry-level team members.

You will work with DV360, The Trade Desk, and other DSPs to optimize campaigns, manage budgets, and deliver performance insights while collaborating across planning, investment, and analytics teams.

Qualifications

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.

Responsibilities

• Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, ensuring budgets are paced effectively and tactics are optimized toward relevant objectives and KPIs.
• Own operational tasks including budget management, billing and campaign creative trafficking.
• Maintain reports and conduct ad‑hoc analysis to identify opportunities for campaign improvement and keep stakeholders informed on performance.
• Build relationships and own communication with members of the broader digital account teams, including planning, investment, operations, and analytics.
• Work with publishers to implement, troubleshoot and optimize programmatic deals to secure access to high‑quality media inventory.
• Develop technical skill sets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs, and Third‑Party Verification tools.
• Train, onboard, manage day‑to‑day responsibilities, and review the work of entry‑level direct reports.

Skills

Analytical thinking

Verbal and written communication

Detail oriented

Education

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising

Tools

DV360

The Trade Desk

Ad Servers

DMPs

Third-Party Verification tools

Job description

WPP Media in New York, NY, is seeking a Senior Associate to support teams creating and executing programmatic media plans. You will gain exposure to digital media technologies and programmatic strategies, with a path to manage entry-level team members.

You will work with DV360, The Trade Desk, and other DSPs to optimize campaigns, manage budgets, and deliver performance insights while collaborating across planning, investment, and analytics teams.