Strategic Lead, Data Science & Media Analytics

Razorfish; Birmingham (MI); Hybrid; USD 112,000 - 161,000; Full time

Job summary

Razorfish is seeking a strategic, client-facing Associate Director to lead media analytics and measurement. This role is responsible for turning data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.

The Associate Director partners with Media, Strategy, and Client teams to ensure analytics informs performance and growth strategy, while advancing automation and scalable measurement frameworks.

Qualifications

• 7+ years of experience in media analytics, marketing analytics, or data science.
• Strong expertise in paid media measurement, KPIs, and performance optimization across channels.
• Translate data into clear insights and actionable recommendations that influence business decisions.
• Experience developing measurement frameworks, learning agendas, and performance strategies.
• Advanced proficiency with analytics and visualization tools (Adobe Analytics, GA4, Tableau, Looker).
• Experience with data transformation, automation, and pipeline tools (SQL, GCP, Funnel.io).
• Strong communication and storytelling skills with experience presenting to senior partners or clients.
• Ability to lead projects and mentor teams, ensuring delivery of high-quality, data-driven outputs.

Responsibilities

• Lead end-to-end media analytics and measurement strategy across campaigns
• Translate performance data into actionable insights that drive optimization
• Develop measurement frameworks and learning agendas aligned to goals
• Deliver audience, competitive, and cross-channel insights to inform strategy
• Ensure dashboards and outputs are polished, intuitive, and decision-ready
• Mentor team members to elevate work from reporting to insight generation

Skills

Experience in media analytics

Paid media measurement

Data storytelling

Mentoring teams

Client-facing advisory

Data transformation

Automation in analytics

Executive communication

Tools

Adobe Analytics

GA4

Tableau

Looker

SQL

GCP

Funnel.io

Job description

Razorfish is seeking a strategic, client-facing Associate Director to lead media analytics and measurement. This role is responsible for turning data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.

The Associate Director partners with Media, Strategy, and Client teams to ensure analytics informs performance and growth strategy, while advancing automation and scalable measurement frameworks.