Measurement Strategist for Advertising Performance

TikTok; Los Angeles (CA); On-site; MXN 900,000 - 1,300,000; Full time

Job summary

TikTok is seeking a Measurement Partner in Mexico City to work with top clients, designing robust measurement strategies and collaborating with sales, product, and marketing teams to optimize advertising impact.

The role requires deep analytics, experimentation, and effective communication to drive performance for branding and direct response campaigns on our platform. Join a fast-growing team focused on data-driven success.

Qualifications

• Proven experience with digital advertising, measurement, or data analytics.
• Expertise in advertising data, measurement methods and statistical models.
• Track record of contributions that led to behavior change.
• Experience designing experiments and applying analytical methods.
• Excellent communication skills in English for cross-functional collaboration.

Responsibilities

• Partner with clients and agencies to provide measurement that informs performance on TikTok.
• Design and implement measurement strategies to improve business outcomes.
• Collaborate with sales, product marketing, measurement product, and business marketing.
• Develop and scale programs addressing advertisers' measurement needs and promote adopted methodologies.
• Analyze data to develop advanced analytics projects for client value.
• Gather client feedback to inform product and partnership improvements.

Skills

Digital advertising

Measurement methods

Experiment design

Analytical thinking

English fluency

Education

Bachelor’s degree in Business, Economics, CS, or related

Tools

SQL

Excel

Python/R

Job description

TikTok is seeking a Measurement Partner in Mexico City to work with top clients, designing robust measurement strategies and collaborating with sales, product, and marketing teams to optimize advertising impact.

The role requires deep analytics, experimentation, and effective communication to drive performance for branding and direct response campaigns on our platform. Join a fast-growing team focused on data-driven success.