Measurement Strategist, Advertising Analytics

TikTok; New York (NY); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a Measurement Partner to work with NA accounts, helping clients measure and optimize advertising effectiveness. You will collaborate with sales, product marketing, and data science teams to translate business questions into rigorous measurement plans and actionable recommendations.

In a fast-growing environment, you will apply lift studies, MTA, and geo-based measurement while leveraging SQL or R for analysis and ensuring privacy-first practices.

Qualifications

• 5+ years in digital advertising or related quantitative roles.
• Experience with experimental design and inferential analysis.
• Ability to translate business questions into measurement plans and methodologies.
• Strong time-management and cross-functional collaboration skills.
• Experience with SQL and/or R for analysis and large datasets.
• Familiarity with privacy-first measurement systems.

Responsibilities

• Partner with large global advertisers and agencies to develop measurement strategies and learning agendas.
• Translate business questions into hypotheses and study designs, including populations, treatments, outcomes, and data needs.
• Apply statistical and causal measurement methods across lift studies, MTA, MMM, geo-based measurement, and related approaches.
• Interpret quantitative results, assess data quality and limitations, and provide actionable client recommendations.
• Collaborate with Sales, Product Marketing, Data Science, and cross-functional teams to improve methodologies.

Skills

Digital advertising

Marketing measurement

Marketing science

Analytical thinking

Quantitative methods

Education

Bachelor's degree in a quantitative field

Graduate degree preferred

Job description

TikTok is seeking a Measurement Partner to work with NA accounts, helping clients measure and optimize advertising effectiveness. You will collaborate with sales, product marketing, and data science teams to translate business questions into rigorous measurement plans and actionable recommendations.

In a fast-growing environment, you will apply lift studies, MTA, and geo-based measurement while leveraging SQL or R for analysis and ensuring privacy-first practices.