Measurement Partner - Advertisement Team - Mexico

TikTok; Los Angeles (CA); On-site; MXN 900,000 - 1,300,000; Full time

Job summary

TikTok is seeking a Measurement Partner in Mexico City to work with top clients, designing robust measurement strategies and collaborating with sales, product, and marketing teams to optimize advertising impact.

The role requires deep analytics, experimentation, and effective communication to drive performance for branding and direct response campaigns on our platform. Join a fast-growing team focused on data-driven success.

Qualifications

• Proven experience with digital advertising, measurement, or data analytics.
• Expertise in advertising data, measurement methods and statistical models.
• Track record of contributions that led to behavior change.
• Experience designing experiments and applying analytical methods.
• Excellent communication skills in English for cross-functional collaboration.

Responsibilities

• Partner with clients and agencies to provide measurement that informs performance on TikTok.
• Design and implement measurement strategies to improve business outcomes.
• Collaborate with sales, product marketing, measurement product, and business marketing.
• Develop and scale programs addressing advertisers' measurement needs and promote adopted methodologies.
• Analyze data to develop advanced analytics projects for client value.
• Gather client feedback to inform product and partnership improvements.

Skills

Digital advertising

Measurement methods

Experiment design

Analytical thinking

English fluency

Education

Bachelor’s degree in Business, Economics, CS, or related

Tools

SQL

Excel

Python/R

Job description

Responsibilities

Team Introduction

The Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

About the Role

This Measurement Partner role partners with leading clients in the designated region, supporting a mix of branding-focused as well as app and web performance-driven advertisers, to help measure the effectiveness of their investment in our platform with performance-focussed advertisers. In addition, the Measurement Partner partners with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.

Highly-driven and empathetic, the Measurement Partner will build on our Measurement discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better is critical for success.

Responsibilities:

• Partner primarily with clients and agencies to provide good measurement that can lead to a better understanding of their performance on the platform
• Design and implement measurement strategies that demonstrate how clients and agencies can improve business outcomes.
• Focus on strategic consulting together with sales and product teams to help drive and implement learning agendas with 1st or 3rd party measurement solutions
• Develop and scale programs to address advertisers' measurement needs, promoting the adoption of measurement methodologies, products and approaches
• Analyze data to develop advanced analytics projects tailor-made for clients to prove that TikTok works
• Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Qualifications

Minimum Qualifications:

• Proven experience with digital advertising, large marketing-related organizations, or measurement suppliers
• Expertise in advertising data, measurement methods and statistical model
• Successful examples where past measurement contributions led to behavior change
• A track record of inferential problem solving through experimental design and analytical methods
• Ability to thrive in a fast-paced environment with excellent time-management and prioritization skills
• Excellent presentation, verbal and written communication skills and fluency in English is essential for communicating cross functionally

Preferred Qualifications:

• Relevant bachelor's degree in Business, Advertising, Economics, Computer Science, Statistics or Research (or equivalent)
• Familiarity with privacy-first innovation for measurement systems is a plus
• Experience working with sales and cross-functional teams
• Experience with advertising agencies or advanced marketing data-driven organizations preferred

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request