Measurement & Insights Manager (Hybrid, Dallas)

Lime Media; Rockwall (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Lime Media is building a new Measurement & Insights function to own planning, data lake management, and insights across LED and XM experiences. This role reports to the CTO and is a hands-on, non-quota position on a fast-paced, hybrid team based in Dallas.

You will own measurement end-to-end—from planning through data delivery to client-ready proofs—supporting sellers in winning proposals with rigorous methodology and strong storytelling.

Qualifications

• 4+ years in marketing analytics, media measurement, or attribution.
• Hands-on experience running advertising or marketing measurement: attribution, lift or foot-traffic studies, or equivalent.
• Direct experience with third-party measurement partners on real studies.
• Track record partnering with sales teams to win pitches and RFPs with data.
• Comfort in front of sellers and clients explaining methodology and results.

Responsibilities

• Design the measurement approach during deal shaping and build pre-campaign projections (impressions, reach, audience) for sellers.
• Own the measurement data lake; keep it current, clean, and structured.
• Derive insights and present them to leadership and sales as a standing output.
• Run attribution and foot-traffic studies with external partners; deliver post-campaign proofs.
• Be the trusted voice on measurement in client discussions and with the sales team.
• Set and uphold standards for measurement partners and deliverables.
• As the role matures, collaborate with the tech team on larger projects with external partners.

Skills

Marketing attribution

Measurement execution

Partnership with sales

Data storytelling

Independent worker

Tools

Tableau

Power BI

Looker

Google Analytics

Job description

Lime Media is building a new Measurement & Insights function to own planning, data lake management, and insights across LED and XM experiences. This role reports to the CTO and is a hands-on, non-quota position on a fast-paced, hybrid team based in Dallas.

You will own measurement end-to-end—from planning through data delivery to client-ready proofs—supporting sellers in winning proposals with rigorous methodology and strong storytelling.