Principal PM, Measurement & Optimization (Hybrid - Boulder)

BranchLab Inc.

Boulder (CO)

Hybrid

USD 175,000 - 200,000

Full time

3 days ago

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Benefits offered by this job

Competitive Salary & Benefits

Equity Opportunities

Hybrid work in Boulder

Job summary

BranchLab Inc. is seeking a Principal Product Manager to lead the Measurement, Planning & Optimization product strategy.

You will own the vision and roadmap for measuring campaign performance, linking media exposure to outcomes, and guiding AI-powered recommendations. Collaborate across Product, Engineering, Design, Data Science, Client Success, and Executive Leadership to align strategy with business outcomes and drive adoption of measurement capabilities.

Qualifications

8+ years of product management experience with ownership of measurement or analytics products.
Direct experience supporting pharmaceutical advertising measurement.
Deep understanding of healthcare marketing measurement methodologies.

Responsibilities

Own the long-term vision, positioning, and roadmap for measurement and optimization.
Define how customers translate insights into planning decisions to drive outcomes.
Shape an agent-first AI-powered insights experience for cross-dataset questions.
Evaluate partnerships, DSP integrations, and privacy-safe measurement approaches.
Partner with Product, Engineering, Data Science, Commercial, and Leadership.