MarTech Web Architect for Growth & Acquisition

OU Health; New York (NY); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

PTO

401(k)

Medical and dental plans

Job summary

OU Health is seeking a Web Specialist in New York to hands-on develop, maintain, and optimize our web and martech stack. You will serve as the primary web developer and systems integrator, ensuring CMS, CRM, and marketing automation work together to drive digital growth.

You’ll collaborate with Brand and Growth Marketing to deliver measurable improvements in patient acquisition and engagement, while staying current on healthcare martech trends and best practices.

Qualifications

• Bachelor’s Degree required.
• Level II requires 3+ years managing websites or martech integrations.
• Level III requires 5+ years in web development and martech integration.
• Healthcare or regulated industry experience preferred.

Responsibilities

• Build, manage, and optimize the OUHealth.com CMS (AEM, Drupal, Sitecore, or equivalent).
• Configure and maintain integrations between web platforms, Salesforce, and marketing automation systems.
• Develop and manage data connections for analytics, conversion tracking, and dashboards.
• Support SEO, GEO and schema optimization, site speed, accessibility compliance.
• Troubleshoot web ecosystem issues across platforms.
• Implement A/B testing and personalization features.
• Collaborate with content and UX teams to translate marketing goals into web solutions.
• Manage technical documentation, release notes, and version control.
• Stay current on emerging healthcare martech and digital experience trends.

Skills

HTML/CSS/JS

PHP

SQL

Analytics

Data-driven

CRM integration

Marketing automation APIs

Web personalization

Team collaboration

Education

Bachelor's Degree

Tools

Drupal

AEM

Salesforce Marketing Cloud

Job description

OU Health is seeking a Web Specialist in New York to hands-on develop, maintain, and optimize our web and martech stack. You will serve as the primary web developer and systems integrator, ensuring CMS, CRM, and marketing automation work together to drive digital growth.

You’ll collaborate with Brand and Growth Marketing to deliver measurable improvements in patient acquisition and engagement, while staying current on healthcare martech trends and best practices.