Web & Martech Architect for Digital Growth

OU Health; Oklahoma City (OK); On-site; USD 65,000 - 95,000; Full time

Job summary

OU Health is seeking a Web Specialist in Brand and Growth Marketing to own the web infrastructure, CMS integrations, and martech stack, driving patient acquisition and digital growth across OUHealth.com and related platforms.

The role requires hands-on development across CMS (AEM/Drupal/Sitecore or equivalent), Salesforce integrations, analytics, and optimization—collaborating with content and UX teams for measurable improvements and robust documentation.

Qualifications

• Bachelor's degree required for all levels.
• Level II requires 3 years of website or martech integrations experience.
• Level III requires 5+ years of web development and enterprise CMS integrations.

Responsibilities

• Build, manage, and optimize OUHealth.com CMS and integrations.
• Configure integrations between web platforms, Salesforce, and marketing automation.
• Develop data connections for analytics, conversion tracking, and dashboards.
• Support SEO, schema, site speed, and accessibility.
• Troubleshoot issues across the web ecosystem.
• Implement A/B testing and personalization features.
• Collaborate with content and UX teams to translate goals into web solutions.
• Manage technical documentation, release notes, and version control.
• Stay current on emerging healthcare martech tools.

Skills

Front-end development

Back-end development

HTML

CSS

JavaScript

PHP

SQL

CMS configuration

Salesforce Marketing Cloud

GA4 / Google Analytics 4

Google Tag Manager

Education

Bachelor's Degree

Tools

Salesforce Marketing Cloud

Google Analytics 4

Google Tag Manager

Job description

OU Health is seeking a Web Specialist in Brand and Growth Marketing to own the web infrastructure, CMS integrations, and martech stack, driving patient acquisition and digital growth across OUHealth.com and related platforms.

The role requires hands-on development across CMS (AEM/Drupal/Sitecore or equivalent), Salesforce integrations, analytics, and optimization—collaborating with content and UX teams for measurable improvements and robust documentation.