MarTech Manager: Personalization, AI & Analytics

MUSC Health; Charleston (SC); On-site; USD 95,000 - 135,000; Full time

Job summary

MUSC Health's Office of Communications and Marketing (OCM) seeks a proactive Marketing Technology (MarTech) Manager to lead the technology roadmap and day-to-day execution in support of MUSC Health. The role partners with OCM leaders and vendors to improve targeting, automation, reporting, and business outcomes, and will shape a multi-year plan to mature MarTech capabilities.

You will translate business needs into scalable technology solutions, manage vendor relationships, and drive measurable

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years in marketing technology, CRM, marketing operations, analytics, digital transformation, or related disciplines.
• Experience evaluating, implementing, and optimizing MarTech platforms and vendor relationships.
• Demonstrated curiosity and aptitude for AI, automation, customer data, analytics, and marketing measurement.
• Strong communication, stakeholder management, and cross-functional leadership skills.
• Working knowledge of data privacy and compliance considerations.

Responsibilities

• Serve as OCM's lead advisor for marketing technology, customer data, CRM enablement, artificial intelligence, analytics, and digital innovation.
• Execute and evolve OCM's MarTech roadmap to advance personalization, automation, audience engagement, measurement, and organizational growth.
• Optimize and integrate OCM's current marketing technology ecosystem, identifying opportunities to improve capabilities, workflows, adoption, and business outcomes.
• Partner with marketing, analytics, technology, security, privacy, and enterprise stakeholders to deliver scalable, compliant, and effective MarTech solutions.
• Evaluate and recommend emerging technologies, including AI-enabled capabilities, that improve marketing effectiveness, operational efficiency, and customer experience.
• Manage relationships with MarTech vendors and agency partners, providing oversight, capability planning, performance management, and investment recommendations.
• Translate business and marketing objectives into practical technology solutions that create measurable value for the organization.

Skills

Marketing technology

CRM

Analytics

Digital transformation

Stakeholder management

Cross-functional leadership

Education

Bachelor's degree

Job description

MUSC Health's Office of Communications and Marketing (OCM) seeks a proactive Marketing Technology (MarTech) Manager to lead the technology roadmap and day-to-day execution in support of MUSC Health. The role partners with OCM leaders and vendors to improve targeting, automation, reporting, and business outcomes, and will shape a multi-year plan to mature MarTech capabilities.

You will translate business needs into scalable technology solutions, manage vendor relationships, and drive measurable