Healthcare Web & MarTech Architect for Growth

OU Medicine

Oklahoma City (OK)

On-site

USD 65,000 - 90,000

Full time

9 days ago

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Benefits offered by this job

PTO

401(k)

Medical and dental plans

Job summary

OU Health is seeking a Web Specialist in Brand and Growth Marketing to lead web infrastructure, martech integrations, and data-driven optimization. You will manage CMS platforms, analytics connections, and marketing automation, collaborating with UX/content teams to translate goals into scalable web solutions.

Required: Bachelor's degree and experience evolving enterprise CMS ecosystems with healthcare context preferred.

Qualifications

Bachelor’s Degree required.
3+ years of web development and martech integrations for Level II.
5+ years for Level III with healthcare experience preferred.
Strong CMS architecture and enterprise integrations experience.

Responsibilities

Build, manage, and optimize OUHealth.com CMS (AEM, Drupal, Sitecore).
Configure integrations between web platforms, Salesforce, and marketing automation.
Develop data connections for analytics, conversion tracking, and dashboards.
Support SEO, schema, site speed, and accessibility optimization.
Troubleshoot issues across the web ecosystem and implement A/B testing.
Collaborate with content/UX teams to align marketing goals with web solutions.
Maintain technical documentation and release notes.