MarTech Strategy VP - AI-Driven Transformation Leader

Digitas North America; Chicago (IL); On-site; USD 168,000 - 242,000; Full time

Job summary

Digitas North America is seeking a Vice President/Group Director, MarTech Strategist to turn marketing technology and AI investments into measurable business value. You will be deployed across client organizations to assess current capabilities, design future-state solutions, and drive adoption across teams.

You bring consulting depth, product judgment, MarTech fluency, and executive communication skills to shape roadmaps, governance, and operating models.

Qualifications

• 10+ years of experience in technology strategy, product strategy, MarTech consulting, or enterprise marketing technology leadership.
• Experience in an agency, consulting, professional services, or client-facing advisory environment.
• Ability to turn business goals, user needs, workflows, platforms, and constraints into clear product direction, requirements, roadmaps, and delivery-ready briefs.
• Familiarity with MarTech, AdTech, data flows, generative AI, agentic workflows, orchestration, and responsible AI practices.
• Experience developing business cases, value models, adoption plans, and executive-ready recommendations.
• Strong communication, facilitation, presentation, and client engagement skills, especially with senior stakeholders.
• Experience guiding cross-functional teams through discovery, prioritization, planning, and delivery alignment.
• Strong written and visual storytelling skills, including assessments, roadmaps, operating models, workflow maps, and recommendations.

Responsibilities

• Assess client MarTech environments, workflows, data usage, vendor dependencies, and adoption gaps.
• Translate business problems into product opportunities, user requirements, priorities, acceptance criteria, and measurable outcomes.
• Shape future-state solutions with solution architects across MarTech, AdTech, AI agents, integrations, and orchestration layers.
• Create practical roadmaps with clear phases, dependencies, risks, decision points, and value milestones.
• Identify where AI and automation can improve operations, campaign execution, personalization, analytics, measurement, and experience delivery.
• Define what should be automated, assisted, escalated, or kept human-led, with clear decision rights and oversight.
• Evaluate platform capabilities, vendor roadmaps, licensing constraints, data access, permissions, and orchestration options.
• Establish guardrails for privacy, consent, brand safety, auditability, governance, escalation, and model limitations.
• Build business cases, executive recommendations, and vendor evaluation inputs that support clear investment decisions.
• Design operating models and change plans covering roles, governance, communications, training, launch readiness, and post-launch support.
• Identify where resistance to the change is likely to come from and own the plan to address it.
• Coach client teams through new ways of working, with the goal of leaving behind capability rather than dependency.
• Provide strategic oversight across implementation workstreams to keep delivery aligned to outcomes, scope, quality, and adoption goals.
• Partner with delivery, architecture, engineering, QA, infrastructure, and platform teams on requirements, feasibility, sequencing, launch readiness, and roadmap feedback.
• Support new business through discovery framing, capability presentations, RFP responses, scoping inputs, and executive storytelling.

Skills

MarTech fluency

Executive communication

Change leadership

Product strategy

Consulting experience

Job description

Digitas North America is seeking a Vice President/Group Director, MarTech Strategist to turn marketing technology and AI investments into measurable business value. You will be deployed across client organizations to assess current capabilities, design future-state solutions, and drive adoption across teams.

You bring consulting depth, product judgment, MarTech fluency, and executive communication skills to shape roadmaps, governance, and operating models.