Senior MarTech Strategy & Transformation Lead

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 180,000 - 240,000; Full time

Job summary

Digitas seeks a Vice President/Group Director, MarTech Strategist to translate marketing technology and AI investments into measurable business value. You will assess client environments, design needs, build business cases, and guide adoption across marketing, technology, data, and operations teams.

You will collaborate with solution architects, platform engineers, and vendor partners to define governance, priorities, and roadmaps, ensuring value milestones are achieved.

Qualifications

• Consulting depth and product judgment across MarTech/AI initiatives.
• Executive communication skills for CTO-level conversations.
• Change leadership experience to drive adoption of new capabilities.

Responsibilities

• Assess client MarTech environments, workflows, data usage, vendor dependencies, and adoption gaps.
• Translate business problems into product opportunities, user requirements, priorities, acceptance criteria, and measurable outcomes.
• Shape future-state solutions with architects across MarTech, AdTech, AI agents, integrations, and orchestration layers.
• Create practical roadmaps with phases, dependencies, risks, decision points, and value milestones.
• Identify where AI and automation can improve operations, campaign execution, personalization, analytics, measurement, and experience delivery.
• Define what should be automated, assisted, escalated, or kept human-led, with clear decision rights and oversight.
• Evaluate platform capabilities, vendor roadmaps, licensing constraints, data access, permissions, and orchestration options.
• Establish guardrails for privacy, consent, brand safety, auditability, governance, escalation, and model limitations.
• Build business cases, executive recommendations, and vendor evaluation inputs that support clear investment decisions.
• Design operating models and change plans covering roles, governance, communications, training, launch readiness, and post-launch support.
• Identify resistance to change and own the plan to address it.
• Coach client teams through new ways of working to leave behind dependency and build capability.
• Provide strategic oversight across implementation workstreams to keep delivery aligned to outcomes.

Skills

MarTech fluency

Executive communication

Change leadership

Job description

Digitas seeks a Vice President/Group Director, MarTech Strategist to translate marketing technology and AI investments into measurable business value. You will assess client environments, design needs, build business cases, and guide adoption across marketing, technology, data, and operations teams.

You will collaborate with solution architects, platform engineers, and vendor partners to define governance, priorities, and roadmaps, ensuring value milestones are achieved.