MarTech Strategy Leader — VP/Group Director

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 180,000 - 230,000; Full time

Job summary

Digitas, a Vice President/Group Director role within Publicis Groupe, seeks a MarTech Strategist to translate AI and technology investments into measurable business value for client organizations. You will assess current ecosystems, design needs, build investment cases, and guide adoption across marketing, technology, data, operations, and experience teams.

You will work across MarTech, AdTech, AI, integrations, and governance to shape future-state solutions, create practical roadmaps, and

Qualifications

• Consulting depth and experience shaping client outcomes.
• Strong product judgment and market awareness.
• Fluency in MarTech and integration architectures.
• Excellent executive communication and storytelling.
• Proven change leadership and stakeholder management.
• Solid technical understanding to partner with architects.

Responsibilities

• Assess client MarTech environments, workflows, data usage, vendor dependencies, and adoption gaps.
• Translate business problems into product opportunities, user requirements, priorities, acceptance criteria, and measurable outcomes.
• Shape future-state solutions with solution architects across MarTech, AdTech, AI agents, integrations, and orchestration layers.
• Create practical roadmaps with clear phases, dependencies, risks, decision points, and value milestones.
• Identify where AI and automation can improve operations, campaign execution, personalization, analytics, measurement, and experience delivery.
• Define what should be automated, assisted, escalated, or kept human-led, with clear decision rights and oversight.
• Evaluate platform capabilities, vendor roadmaps, licensing constraints, data access, permissions, and orchestration options.
• Establish guardrails for privacy, consent, brand safety, auditability, governance, escalation, and model limitations.
• Build business cases, executive recommendations, and vendor evaluation inputs that support clear investment decisions.
• Design operating models and change plans covering roles, governance, communications, training, launch readiness, and post-launch support.
• Identify where resistance to the change is likely to come from and own the plan to address it.
• Coach client teams through new ways of working, with the goal of leaving behind capability rather than dependency.
• Provide strategic oversight across implementation workstreams to keep delivery aligned to outcomes, scope, quality, and adoption goals.
• Partner with delivery, architecture, engineering, QA, infrastructure, and platform teams on requirements, feasibility, sequencing, launch readiness, and roadmap feedback.
• Support new business through discovery framing, capability presentations

Skills

Consulting depth

Product judgment

MarTech fluency

Executive communication

Change leadership

Technical understanding

Job description

Digitas, a Vice President/Group Director role within Publicis Groupe, seeks a MarTech Strategist to translate AI and technology investments into measurable business value for client organizations. You will assess current ecosystems, design needs, build investment cases, and guide adoption across marketing, technology, data, operations, and experience teams.

You will work across MarTech, AdTech, AI, integrations, and governance to shape future-state solutions, create practical roadmaps, and