VP Group Director, MarTech Strategy & Systems

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 150,000 - 230,000; Full time

Job summary

Digitas in Chicago seeks a Vice President Group Director, MarTech Strategist to help clients turn marketing technology and AI investments into measurable business value. This consulting role places you into client organizations to assess current capabilities, design needed solutions, build the business case, and drive adoption.

You will collaborate with marketing, technology, data, operations and experience teams to define roadmaps, governance, and change plans that deliver measurable outcomes

Responsibilities

• Assess client MarTech environments, workflows, data usage, vendor dependencies, and adoption gaps.
• Translate business problems into product opportunities, user requirements, priorities, acceptance criteria, and measurable outcomes.
• Shape future-state solutions with solution architects across MarTech, AdTech, AI agents, integrations, and orchestration layers.
• Create practical roadmaps with clear phases, dependencies, risks, decision points, and value milestones.
• Identify where AI and automation can improve operations, campaign execution, personalization, analytics, measurement, and experience delivery.
• Define what should be automated, assisted, escalated, or kept human-led, with clear decision rights and oversight.
• Evaluate platform capabilities, vendor roadmaps, licensing constraints, data access, permissions, and orchestration options.
• Establish guardrails for privacy, consent, brand safety, auditability, governance, escalation, and model limitations.
• Build business cases, executive recommendations, and vendor evaluation inputs that support clear investment decisions.
• Design operating models and change plans covering roles, governance, communications, training, launch readiness, and post-launch support.
• Identify where resistance to the change is likely to come from and own the plan to address it.
• Coach client teams through new ways of working, with the goal of leaving behind capability rather than dependency.
• Provide strategic oversight across implementation workstreams to keep delivery aligned to outcomes, scope, quality, and adoption goals.
• Partner with delivery, architecture, engineering, QA, infrastructure, and platform teams on requirements, feasibility, sequencing, launch readiness, and roadmap feedback.
• Support new business through discovery framing, capability presentations

Job description

Digitas in Chicago seeks a Vice President Group Director, MarTech Strategist to help clients turn marketing technology and AI investments into measurable business value. This consulting role places you into client organizations to assess current capabilities, design needed solutions, build the business case, and drive adoption.

You will collaborate with marketing, technology, data, operations and experience teams to define roadmaps, governance, and change plans that deliver measurable outcomes