Global AI-Powered MarTech Strategy Leader

CBRE; New York (NY); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

401(K)

Health insurance

Dental insurance

Vision insurance

Job summary

CBRE is seeking a Senior Director, Marketing Technology to lead our AI-first MarTech initiatives globally. This leader will define the strategy and roadmap for marketing automation, CDP, identity, and consent management, while ensuring governance, scalability, and measurable outcomes across 65+ countries.

The role requires deep expertise in AI-enabled segmentation, predictive modeling, and automated decisioning, with a strong track record in executive communication and cross-functional

Qualifications

• 15+ years in marketing technology or related fields, with enterprise B2B experience.
• Proven track record defining and executing AI-driven MarTech strategies and operating models.
• Deep knowledge of marketing automation, CDP, consent management, CRM, and data activation.
• Experience leading global marketing-technology programs and managing budgets and vendors.

Responsibilities

• Define and own CBRE's AI-driven MarTech strategy and roadmap across platforms and data.
• Own the MarTech ecosystem, vendor strategy, negotiations, and ROI tracking.
• Lead global enablement, adoption, and measurement programs for marketing technology platforms.
• Partner with privacy, legal, and data governance to ensure responsible use of data and AI.

Skills

AI-driven strategy

MarTech leadership

Marketing automation

Customer data activation

Identity strategy

Privacy & consent governance

Budget & vendor management

Executive storytelling

Job description

CBRE is seeking a Senior Director, Marketing Technology to lead our AI-first MarTech initiatives globally. This leader will define the strategy and roadmap for marketing automation, CDP, identity, and consent management, while ensuring governance, scalability, and measurable outcomes across 65+ countries.

The role requires deep expertise in AI-enabled segmentation, predictive modeling, and automated decisioning, with a strong track record in executive communication and cross-functional