MarTech Strategy Director for Growth & Personalization

800flowerscareers; Carle Place (NY); On-site; USD 155,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k)

Disability insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Paid vacation time

Paid company holidays

Employee discount

Merit-based compensation increases

Job summary

1-800-Flowers.com is seeking a Director of Product, Marketing Technology to architect, scale, and optimize the MarTech ecosystem powering customer acquisition, retention, loyalty, and revenue growth.

This role blends marketing, technology, data, product, and analytics to drive innovation with measurable business impact and to lead a high-performing, cross-functional team through digital transformation.

Qualifications

• 10+ years of progressive leadership experience in Marketing Technology, Digital Transformation, Marketing Operations, CRM, Customer Engagement, or related fields.
• Proven success leading MarTech organizations within digital-first retailers or multi-brand enterprises.
• Experience architecting and scaling modern marketing technology ecosystems.
• Strong background in personalization, lifecycle marketing, and data-driven customer experiences.
• Experience managing enterprise-level technology roadmaps and cross-functional teams.

Responsibilities

• Develop and execute the enterprise MarTech vision and roadmap aligned with business goals.
• Evaluate, implement, and optimize a scalable marketing technology ecosystem across multiple brands.
• Partner with Marketing, Product, Analytics, Technology, Customer Care, and Executive Leadership teams to drive innovation and customer-centric strategies.
• Serve as the executive sponsor for marketing technology transformation and modernization initiatives.
• Lead strategy and optimization for CDP, CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies.
• Drive audience segmentation, identity resolution, customer scoring, and real-time personalization capabilities.
• Implement data-driven omnichannel journeys to increase engagement and lifetime value.
• Champion AI/ML adoption across personalization, content generation, insights, and optimization.
• Establish measurement, attribution, and predictive analytics frameworks.
• Oversee integration of MarTech with eCommerce, apps, data warehouses, and third-party solutions.
• Drive vendor management, platform governance, training, and change management initiatives.
• Build, mentor, and lead a high-performing team of MarTech professionals.

Skills

Leadership experience

MarTech leadership

Marketing tech ecosystems

Personalization

Lifecycle marketing

Enterprise roadmaps

Tools

Salesforce Marketing Cloud

Braze

Iterable

Klaviyo

Adobe Experience Cloud

Tealium

Segment

mParticle

Amplitude

GA4

Snowflake

Job description

1-800-Flowers.com is seeking a Director of Product, Marketing Technology to architect, scale, and optimize the MarTech ecosystem powering customer acquisition, retention, loyalty, and revenue growth.

This role blends marketing, technology, data, product, and analytics to drive innovation with measurable business impact and to lead a high-performing, cross-functional team through digital transformation.