Brand Marketing Lead, Personalization GTM & Growth

800flowerscareers; Burr Ridge (IL); On-site; USD 105,000 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

FSA

Health Savings Account (HSA)

401(k) retirement plan

Mental health resources

Employee Assistance Program (EAP)

Paid vacation time

Paid holidays

Employee discount

Merit-based compensation increases

Job summary

1-800-Flowers.com, Inc. seeks a Brand Marketing Manager, Personalization, to own the brand strategy and seasonal GTM for the Personalization category, aligning product narratives with customer insights across Merchandising, Site/Product, Marketing Channels and CRM.

You will lead cross-functional planning, drive performance against forecast, and partner with Creative, Merchandising, and channel teams to deliver timely, customer-first campaigns that move volume.

Qualifications

• 7–10+ years of experience in brand marketing, category marketing, or GTM leadership.
• Proven experience leading cross-functional planning and integration in a complex organization.
• Strong understanding of performance marketing fundamentals and channel dynamics.
• Ability to translate data and insights into clear strategic direction.
• Exceptional communication, storytelling, and stakeholder management skills.
• Experience operating without direct channel ownership while driving results through influence.

Responsibilities

• Own the brand strategy and positioning for the Personalization category, ensuring clarity and differentiation.
• Lead monthly and seasonal GTM planning for the Personalization category.
• Partner with Creative to brief, develop, and refine campaign assets and narratives.
• Ensure alignment across Merchandising, Creative, and Marketing channels on priorities and timing.
• Track performance against volume and forecast goals and surface risks early.
• Lead weekly cross-functional brand meetings with an integrated view of marketing performance.

Skills

Brand marketing

GTM leadership

Cross-functional planning

Performance marketing

Storytelling

Stakeholder management

Job description

1-800-Flowers.com, Inc. seeks a Brand Marketing Manager, Personalization, to own the brand strategy and seasonal GTM for the Personalization category, aligning product narratives with customer insights across Merchandising, Site/Product, Marketing Channels and CRM.

You will lead cross-functional planning, drive performance against forecast, and partner with Creative, Merchandising, and channel teams to deliver timely, customer-first campaigns that move volume.