Director Product, Marketing Technology

800flowerscareers; Carle Place (NY); On-site; USD 155,000 - 165,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

401(k)

Disability insurance

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Paid vacation time

Paid company holidays

Employee discount

Merit-based compensation increases

Job summary

1-800-Flowers.com is seeking a Director of Product, Marketing Technology to architect, scale, and optimize the MarTech ecosystem powering customer acquisition, retention, loyalty, and revenue growth.

This role blends marketing, technology, data, product, and analytics to drive innovation with measurable business impact and to lead a high-performing, cross-functional team through digital transformation.

Qualifications

• 10+ years of progressive leadership experience in Marketing Technology, Digital Transformation, Marketing Operations, CRM, Customer Engagement, or related fields.
• Proven success leading MarTech organizations within digital-first retailers or multi-brand enterprises.
• Experience architecting and scaling modern marketing technology ecosystems.
• Strong background in personalization, lifecycle marketing, and data-driven customer experiences.
• Experience managing enterprise-level technology roadmaps and cross-functional teams.

Responsibilities

• Develop and execute the enterprise MarTech vision and roadmap aligned with business goals.
• Evaluate, implement, and optimize a scalable marketing technology ecosystem across multiple brands.
• Partner with Marketing, Product, Analytics, Technology, Customer Care, and Executive Leadership teams to drive innovation and customer-centric strategies.
• Serve as the executive sponsor for marketing technology transformation and modernization initiatives.
• Lead strategy and optimization for CDP, CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies.
• Drive audience segmentation, identity resolution, customer scoring, and real-time personalization capabilities.
• Implement data-driven omnichannel journeys to increase engagement and lifetime value.
• Champion AI/ML adoption across personalization, content generation, insights, and optimization.
• Establish measurement, attribution, and predictive analytics frameworks.
• Oversee integration of MarTech with eCommerce, apps, data warehouses, and third-party solutions.
• Drive vendor management, platform governance, training, and change management initiatives.
• Build, mentor, and lead a high-performing team of MarTech professionals.

Skills

Leadership experience

MarTech leadership

Marketing tech ecosystems

Personalization

Lifecycle marketing

Enterprise roadmaps

Tools

Salesforce Marketing Cloud

Braze

Iterable

Klaviyo

Adobe Experience Cloud

Tealium

Segment

mParticle

Amplitude

GA4

Snowflake

Job description

About the Role

The Director Product, Marketing Technology is a strategic and highly technical leader responsible for architecting, scaling, and optimizing the MarTech ecosystem that powers customer acquisition, retention, loyalty, and revenue growth. This role sits at the intersection of marketing, technology, data, product, and analytics, driving innovation while ensuring measurable business impact.

The ideal candidate brings deep expertise in modern marketing technology platforms, customer data strategy, personalization, and omnichannel customer engagement, along with a proven track record of building high-performing teams and leading digital transformation initiatives.

What You’ll Do

Marketing Technology Strategy & Leadership

• Develop and execute the enterprise MarTech vision and roadmap aligned with business goals and growth objectives.
• Evaluate, implement, and optimize a scalable marketing technology ecosystem across multiple brands.
• Partner with Marketing, Product, Analytics, Technology, Customer Care, and Executive Leadership teams to drive innovation and customer-centric strategies.
• Serve as the executive sponsor for marketing technology transformation and modernization initiatives.

Customer Data, Personalization & Lifecycle Marketing

• Lead strategy and optimization for customer data platforms (CDP), CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies.
• Drive advanced audience segmentation, identity resolution, customer scoring, and real-time personalization capabilities.
• Implement data-driven omnichannel customer journeys that increase engagement, retention, repeat purchase behavior, and customer lifetime value.

AI, Analytics & Measurement

• Champion the adoption of AI and machine learning solutions across personalization, content generation, customer insights, and marketing optimization.
• Establish robust experimentation, attribution, measurement, and predictive analytics frameworks.
• Ensure reliable marketing data infrastructure, governance standards, and enterprise reporting capabilities.

Technology Integration & Platform Management

• Oversee integration of MarTech systems with eCommerce platforms, mobile applications, data warehouses, retail systems, and third-party solutions.
• Partner with Technology and Data Engineering teams to ensure scalable architecture, API reliability, and platform performance.
• Drive vendor management, platform governance, training, and change management initiatives.

Executive & Team Leadership

• Build, mentor, and lead a high-performing team of MarTech professionals, including product managers, marketing technologists, CRM experts, and platform administrators.
• Act as a trusted advisor to senior marketing and business leaders on technology strategy and innovation opportunities.
• Foster collaboration across Marketing, eCommerce, Media, Creative, Customer Experience, Analytics, and Technology organizations.

The expected salary range for this position is $155,000 $165,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.

Featured benefits

• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Disability insurance

• 10+ years of progressive leadership experience in Marketing Technology, Digital Transformation, Marketing Operations, CRM, Customer Engagement, or related fields.
• Proven success leading MarTech organizations within digital-first retailers, consumer brands, marketplaces, or multi-brand enterprises.
• Demonstrated experience architecting and scaling modern marketing technology ecosystems.
• Strong background in personalization, customer lifecycle marketing, and data-driven customer experiences.
• Experience managing enterprise-level technology roadmaps and cross-functional teams.

Technical Expertise

• Deep knowledge of platforms such as Salesforce Marketing Cloud, Braze, Iterable, Klaviyo, Adobe Experience Cloud, Tealium, Segment, mParticle, Amplitude, GA4, Snowflake, and related technologies.
• Strong understanding of customer data architecture, identity resolution, first-party data strategy, API integrations, and data engineering concepts.
• Experience leveraging AI/ML applications, experimentation frameworks, analytics platforms, and attribution models to drive business outcomes.

Leadership Competencies

• Strategic, innovative thinker with a strong product and technology mindset.
• Exceptional executive presence, communication, and stakeholder management skills.
• Data-driven decision maker with a focus on performance, accountability, and ROI.
• Proven ability to influence across complex organizations and align teams around shared goals and platforms.

Why Join 1-800-Flowers.com?

• Lead enterprise-wide digital transformation for a portfolio of beloved consumer brands.
• Shape the future of personalization, AI-driven marketing, and customer engagement.
• Partner with executive leadership to drive innovation and measurable growth.
• Build world-class customer experiences that inspire meaningful human connections.

The expected salary range for this position is $155,000 to $165,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.

Benefits may include*:

• Medical, dental, vision, life, and disability insurance for the associate and eligible dependents
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) retirement savings program
• Mental health resources and Employee Assistance Program (EAP)
• Paid vacation time (accrued based on hours worked and tenure)
• Paid company holidays
• Employee discount across our family of brands
• Potential eligibility for annual merit-based compensation increases, where applicable

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.