MarTech Specialist: Data-Driven Marketing & Analytics Hybrid

University of Tennessee, Knoxville; Knoxville (TN); Hybrid; USD 90,000 - 105,000; Full time

Job summary

University of Tennessee, Knoxville is seeking a Marketing Technology (MarTech) Specialist to optimize marketing technologies, data integrations, and analytics. The role collaborates with the MarTech Director and cross-functional teams to enhance performance and ensure accurate tracking.

The ideal candidate brings 5+ years in marketing technology or digital marketing, strong CRM/GA4/GTM/Data Studio skills, and a proactive, collaborative mindset.

Qualifications

• Bachelor’s degree in Marketing, Business, Information Systems, or related field.
• Minimum five years in marketing technology or digital marketing roles.
• Experience in higher education or MarTech positions.
• Proficient with GA4, GTM, Data Studio and CRM systems (Salesforce/Slate).

Responsibilities

• Manage day-to-day operations of the MarTech stack and oversee projects.
• Audit UTMs, governance, and attribution across GA4, CRM, and reporting tools.
• Develop automation workflows, lead scoring, and audience segmentation.
• Collaborate with marketing and analytics teams to translate data into actions.
• Evaluate new MarTech tools and support technology adoption.

Skills

Salesforce/Slate CRM

GA4

GTM

Data Studio

Analytics

Communication

Education

Bachelor’s degree in Marketing, Business, Information Systems, or a related field

Tools

Looker

UTM tooling

Job description

University of Tennessee, Knoxville is seeking a Marketing Technology (MarTech) Specialist to optimize marketing technologies, data integrations, and analytics. The role collaborates with the MarTech Director and cross-functional teams to enhance performance and ensure accurate tracking.

The ideal candidate brings 5+ years in marketing technology or digital marketing, strong CRM/GA4/GTM/Data Studio skills, and a proactive, collaborative mindset.