MarTech Product Strategist (Location Flexible)

RSM US LLP; New York (NY); Hybrid; USD 134,000 - 224,000; Full time

Job summary

RSM US LLP is seeking a senior leader to shape the Martech and digital platform strategy in a complex multi‑platform environment. You will build business cases, align marketing, digital, and data teams, and guide external partners to deliver integrated solutions.

This role offers significant impact and growth within the marketing technology landscape. The ideal candidate will bring 8+ years in Martech, strong business case instincts, and the ability to speak business and technical language to

Qualifications

• 8+ years in Martech, marketing operations, or digital strategy in a B2B enterprise environment.
• Bachelor's degree in a relevant field; advanced degree a plus.

Responsibilities

• Identify and build the business case for high-value Martech and digital platform investments.
• Evaluate platform investments through build-vs-buy-vs-configure lens.
• Serve as internal authority on how the tech stack should work together.
• Lay out integration and orchestration across Adobe Experience Platform, Customer Journey Analytics, CDP, Dynamics 365, Workfront.
• Drive alignment across marketing, digital, and data engineering teams.
• Champion AI-driven journey orchestration and personalization use cases.
• Manage external partners and ensure recommendations align with business needs.

Skills

Martech strategy

Business case development

Cross-functional influence

Strategic mindset

Stakeholder management

Education

Bachelor's degree in a relevant field

Advanced degree a plus

Tools

Adobe Experience Platform

Customer Journey Analytics

Dynamics 365

Workfront

Job description

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, culture and talent experience and our ability to be compelling to our clients. You'll find an environment that inspires and empowers you to thrive both personally and professionally. There's no one like you and that's why there's nowhere like RSM.

RSM is at an exciting inflection point in how we use data and technology to connect with buyers, clients, and talent. Our marketing technology ecosystem - spanning Adobe Experience Platform, Customer Journey Analytics, Dynamics 365, Workfront, and our broader creative and content operations - is ready to be pulled together into a coherent, intelligent system. We're looking for someone who thinks like a product strategist: someone energized by finding the business case, mapping how disparate technologies should work together, and making sure every investment ladders up to a clear outcome for the business.

What you will be expected to do is see the whole board - connect the dots across our Martech, CRM, and creative operations stack, build the business cases that justify where we invest next, and act as the voice of reason when we're working with outside engagement teams and implementation partners, making sure their technical recommendations actually hold up against how RSM's business runs.

You'll work directly with RSM's Marketing Digital Leader, with regular exposure to our enterprise digital teams and direct visibility with our Enterprise Digital Leader and CMO. This role carries significant near‑term impact and long‑term growth potential, with the opportunity to grow into broader Martech leadership as the strategy matures.

What You Will Do

Business Strategy & Case‑Building

• Identify and build the business case for RSM's highest‑value Martech and digital platform investments - translating technical capability into a case leadership can act on.
• Evaluate new platform investments through a build‑vs‑‑buy‑vs‑‑configure lens.
• Serve as the internal authority on how RSM's technology stack should work together - the person who can walk into any conversation about the stack and immediately add clarity and direction.

Cross‑Platform Architecture & Orchestration (Strategic, Not Technical)

• Lay out how Adobe Experience Platform, Customer Journey Analytics, the incoming Customer Data Platform, Dynamics 365, Workfront, and journey orchestration tools should function as one coherent system rather than a collection of point solutions.
• Bring enough technical fluency to understand correct integration patterns and their trade‑offs - what's realistic, what's a shortcut, and what will create problems later - without needing to build any of it yourself.
• Define integration standards, governance frameworks, and a rationalized technology roadmap that prevents stack sprawl and keeps future decisions defensible.
• Drive alignment across marketing, digital, and data engineering teams so integration decisions reflect how the business actually operates.

Workfront & Creative Operations

• Bring Workfront and RSM's creative asset ecosystem into the broader Martech strategy - ensuring content and creative workflows connect cleanly to the platforms that plan, personalise, and deliver campaigns.
• Identify where creative production, asset management, and campaign execution should be more tightly integrated with the rest of the stack, and build the case for closing those gaps.

AI‑Enabled Orchestration

• Champion where and how AI can make our marketing technology stack more efficient - from journey orchestration and personalization to content and asset workflows.
• Help define RSM's approach to AI‑driven journey orchestration so we're positioned at the forefront of how we engage prospects and clients, not playing catch‑up.
• Partner with demand generation and content teams to identify AI use cases that meaningfully improve speed, relevance, or scale - and build the business case to pursue them.

Engagement with Outside Partners

• Serve as RSM's internal voice of reason when working with outside engagement teams, implementation partners, and vendors - evaluating their technical recommendations against RSM's actual business needs and existing architecture.
• Ensure external partners' proposed integration patterns and platform decisions are sound, defensible, and aligned to where RSM is headed, not just what's easiest for the vendor to deliver.

What You Bring

Required

• 8+ years in Martech, marketing operations, or digital strategy in a B2B enterprise environment, with a track record of building business cases and influencing platform strategy - not just executing against someone else's roadmap.
• Strong product or strategic mindset: comfortable moving between the business case, the roadmap, and the technical conversation without needing to own the technical build.
• Working knowledge of integration patterns and data flow across a multi‑platform Martech stack (CDP, CRM, analytics, journey orchestration) - enough to evaluate whether a proposed approach is sound, even if you're not the one implementing it.
• Experience evaluating and influencing decisions about technology platforms - you know how to see past a vendor demo and think through downstream consequences.
• Enough stakeholder credibility to influence senior leaders and outside partners without needing organizational authority to do it.
• Bachelor's degree in a relevant field; advanced degree a plus.

Preferred

• Familiarity with Adobe Experience Platform, Customer Journey Analytics, Microsoft Dynamics 365, and Workfront - how each behaves as part of a broader ecosystem.
• Exposure to AI‑driven journey orchestration or personalization use cases.
• Experience in professional services, financial services, or another B2B environment where the product is expertise and relationships rather than a physical good.
• Background in marketing analytics, buyer journey measurement, or creative operations - you understand what the underlying data and workflows are ultimately supposed to enable.

At RSM, we offer a competitive benefits and compensation package for all our people.We offer flexibility in your schedule, empowering you to balance life's demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits.

All applicants will receive consideration for employment as RSM does not tolerate discrimination and/or harassment based on race; color; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender; sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the US uniformed service; US Military/Veteran status; pre‑disposing genetic characteristics or any other characteristic protected under applicable federal, state or local law.

Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership.RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please call us at 800-274-3978 or send us an email at [e-mail].

RSM does not intend to hire entry level candidates who will require sponsorship now OR in the future (i.e. F-1 visa holders). If you are a recent U.S. college / university graduate possessing 1-2 years of progressive and relevant work experience in a same or similar role to the one for which you are applying, excluding internships, you may be eligible for hire as an experienced associate.

RSM will consider for employment qualified applicants with arrest or conviction records. For those living in California or applying to a position in California, please click here for additional information.

At RSM, an employee's pay at any point in their career is intended to reflect their experiences, performance, and skills for their current role. The salary range (or starting rate for interns and associates) for this role represents numerous factors considered in the hiring decisions including, but not limited to, education, skills, work experience, certifications, location, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range.

Compensation Range: $126,500 - $223,900

• Individuals selected for this role will be eligible for a discretionary bonus based on firm and individual performance.