MarTech Product Lead: Omnichannel Customer Engagement

Business Needs Inc; Raleigh (NC); On-site; USD 110,000 - 165,000; Full time

Job summary

Business Needs Inc. seeks a Marketing Product Manager to lead the evolution of our marketing technology ecosystem and engagement capabilities.

This role sits at the intersection of Marketing, Product, Technology, Data, and Operations, defining strategy, driving Agile delivery, and maximizing the value of our marketing investments. The leader will own the end-to-end customer experience, advocate for customer needs, and align stakeholders to deliver measurable business outcomes.

Qualifications

• Bachelor's degree in Business, Marketing, Technology, Engineering, or related field.
• 10+ years in Marketing Tech or Customer Engagement ecosystems.
• 5+ years in Product Management leading tech-enabled engagement initiatives.
• Deep expertise in marketing technology platforms and journey orchestration.

Responsibilities

• Define and execute product strategies for customer acquisition, engagement, retention, loyalty, and personalization.
• Develop multi-quarter roadmaps aligned with marketing objectives and enterprise priorities.
• Evaluate technologies and vendor capabilities to maximize business value.
• Partner with Marketing, Engineering, Data & Analytics, Legal, and Operations across teams.
• Build business cases, prioritize investments, and define success metrics.
• Create Jira epics, features, and stories with clear customer and business requirements.
• Lead cross-functional alignment and provide regular status updates to executives.
• Ensure on-time delivery within scope and aligned to objectives.

Skills

Product strategy

Agile delivery

Stakeholder management

Data-driven decision making

Cross-functional leadership

Education

Bachelor's degree in Business/Marketing/Tech

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Customer data platforms

Job description

Business Needs Inc. seeks a Marketing Product Manager to lead the evolution of our marketing technology ecosystem and engagement capabilities.

This role sits at the intersection of Marketing, Product, Technology, Data, and Operations, defining strategy, driving Agile delivery, and maximizing the value of our marketing investments. The leader will own the end-to-end customer experience, advocate for customer needs, and align stakeholders to deliver measurable business outcomes.